Blog Writing Services & Blog Management
– Blog writing services with content updating, performance reporting, and content audit
Keep your blog fresh, audit old content, and continuously improve blog performance with our rolling audit-update-create-track service.
In the corporate and growing SME environments, staff changes and shifting priorities can make it challenging to maintain good content governance and consistent updates on a company blog. Our blog management service helps you achieve that. It also creates the opportunity for continual improvement – making it easier for you to demonstrate content ROI.
How Does Blog Management Work?
We combine a rolling content audit with content creation, revision of old posts, and performance tracking, for continual improvement of your blog engagement and search visibility.
What can be included:
- Rolling content audit
- Content revisions and updates
- New topic suggestions/content calendar
- Blog content writing services
- SEO keyword research
- Content optimisation
- Performance tracking
- EDM and social update copy to promote blog content
If you currently work with an SEO agency that attends to internal page linking and blog traffic reports, we’re happy to collaborate with them to ensure we’re not duplicating work or stepping on toes! If you don’t use an SEO service, we’ll simply incorporate the relevant tasks into our service.
Our Content Audit
Our audit is a full quality audit, rather than an audit that’s limited to SEO performance factors.
We’ll be looking for:
- Underperforming posts
- Opportunities
- Outdated, low quality or irrelevant content
- Content cluster potential
- Content gaps (topic, persona and buyer journey gaps)
- Posts that would benefit from extension or revision
- Other issues we feel should be brought to your attention
Blog Writing & Content Planning
If you don’t need full blog management, you can use our blog writing services alone, or in combination with content planning. The service can incorporate keyword research, topic proposals, and content calendar creation. Alternatively, you can provide briefs for the blog topics you require, on a regular or as-needed basis.
Blog Management Pricing
This service requires tailored pricing as the time involved depends on blog size and publishing frequency, the mix of audit/update/create that you’d like, the performance metrics included, the amount of content planning and writing, and the monthly budget you’d like devote to the project. It can be based on a set monthly price, or the hours included under a broader retainer arrangement.
Blog Writing Service Pricing
For blog writing and/or content planning prices without full service, please contact us for a tailored quote.
Service Prerequisites
For a full blog management service, it’s important that you have a documented content marketing strategy and buyer personas in place. If you don’t have these in place, we can assist in their development.
Our Blog Copywriters
All AWA blog writers are tertiary qualified, professional writers, and based in Australia. They’re accustomed to interviewing stakeholders and subject matter experts and working with complex topic areas. Our writing team is overseen by a professional editor, who reviews all completed work.
Ready to transform your blog?
Let’s discuss your blog and what you’d like to achieve! Contact us today to schedule a call.
