The Article Writers Australia Content Marketing Blog
Stay up to date with the latest tips, trends, tactics and strategies for inbound marketing, social media marketing, traffic generation and more.
Register for our Newsletter
6 billion Google searches, 3.5 billion Facebook posts and 2 million new blogs hit the web every day.
The numbers are staggering! We live in times of unrivalled choice for consumers and unmatched competition and opportunities for business.
Making sense of the chaos isn’t easy but we’re going to try. The Article Writers Australia blog helps business cut through the cacophony, focus on producing content their clients want and deliver it the way they demand.
Have you come across the term ‘lead capture’ while reading up on content marketing, but aren’t quite sure what sort of difference it would make to your business, or how you would implement it? This post looks at what lead capture is, the benefits, and what’s involved in doing it.read more
When content created for the US market needs to be used in Australia, things can get lost in the translation! If you need to Australianise content your company’s US marketing team have created, our handy guide to Australianising US content might help!read more
Have you been experimenting with your own digital marketing like a nutty cyber professor, and not getting the results you want? Time to become an expert. Here’s a list of 8 free courses and resources available to amplify your DIY marketing prowess.read more
Do you need to be able to create great images, short videos or presentations for your business? Graphic design skills no longer required! Here are 5 fabulous (and inexpensive) online design tools.read more
Not much of a budget for marketing your business? Here are 10 free marketing tools that small businesses can use to make content marketing easier and more effective.read more
When you want to be a champion, one of the best things to do is to look to the real champions, and check out how they do it. In this post, we take a look at 3 business owners who are attracting an audience on LinkedIN by publishing with personality!read more
If you didn’t get the content marketing results you wanted in 2016, here’s a quick checklist you can use to identify weak spots in your content or approach.read more
Your content marketing strategy is only the what and why. Now you’ll need to plan the who and how. It’s this planning phase that will allow you to streamline your activities for the best chance of consistent implementation.read more
Publishing good content consistently is hard work. The good news is that (as with most things that require effort) only a small percentage of people are prepared to go the distance. The rewards are there for the few who do.read more
There’s really only one way to get results from content marketing activities, and that’s to have a solid content strategy in place, and implement it with consistency. For businesses big and small, that requires a certain level of organisation and commitment. But as with most business activities, the better the planning, the better the output.read more
With a high lead conversion rate, workshops can be an exceptional tool for generating B2B leads. In this interview with Article Writers Australia, event organiser Eyob Yesus explains what it takes to create and deliver a winning B2B workshop.read more
In this post I’m going to do something pretty odd for someone who runs a content writing business – I’m going to explain why, for B2B lead generation, content often isn’t king. Event marketing is.read more