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How to Brief Content Writers for Inbound Campaign Content

How to Brief Content Writers for Inbound Campaign Content

You’ve got a new inbound marketing campaign to roll out and a hard deadline because the campaign is associated with a set event. You need to brief the content writer or your regular writing service. But there are so many things to organise – the eBook, some related blog posts, landing pages, automated workflows and email copy. As always, you’ll have to fit it in around the other content marketing activities and internal meetings on your calendar. You think: that’s OK…the writer is switched on. I’ll just send a quick email letting him/her know what I need, and then I won’t have to think about it again until the content comes back. To be on the safe side, you leave a good few days between the content writer’s deadline and launch date, in case amendments are needed. Stop! If it all goes horribly wrong and ends up in a last-minute panic to make it right, chances are it will be because the writer didn’t understand your brief. Because there wasn’t one. Sure, you ‘briefed’ the writer, but you didn’t create a clear brief for the content. A clear writer brief saves time – and amendments Assign a clear content brief to a competent journalist and the first draft you receive is likely to be very close to the mark. Give the same writer a poorly thought out brief, and the result can be a frustrating series of amendments, as draft by draft you add instructions and information that really should have been communicated in the initial brief. Writers need a good brief, whether you’re outsourcing to a content marketing agency...

Content Marketing Tools – ‘Fresh Web Explorer’ from Moz

Do you use email alerts and tools to get information on industry topics and news items or to track mentions of your brand or particular search terms or keywords? If so you might like Moz’s ‘Fresh Web Explorer’ tool (FWE). Moz claim to have developed FWE to combine many of the features of a bunch of other useful – but limited in scope – tools such as Google Alerts, SocialMention, Buzzstream and others. FWE attempts to overcome the limitations of Google Alerts and others by providing access to a very broad range of useful web information in one program. What can you track with FWE? • Mentions of your brand across the web. • Backlinks to your site – could be particularly useful if you wish to do a link clean-up to remove backlinks from poor quality sites which could harm your SEO. • Social mentions of your brand on sites such as Facebook and Google Plus. • Articles, blogs and other content on a particular topic. • Mentions of / links to your competitors’ sites. • Use of particular terms, phrases or keywords. • What people are saying about a particular topic. • Content produced by a competitor on a topic that relates to you, giving you the opportunity to come up with a better offer or content version and so on. In other words, virtually any web content you want to find or track may be done through this tool. Advantages of Fresh Web Explorer • With FWE you have the option of filtering alerts in a very detailed manner, such as exact phrase matching, multiple terms...

Is Freelance Writing Making You Sick?

It’s fairly well known these days that if you regularly sit long hours at a desk – as many copywriters and freelance article writers do – it’s really not so great for your long-term health. Quite apart from the studies that prove this to be the case, many of us seem to be aware of this instinctively. Or perhaps it’s more to do with the stiffness we feel when we stand up than writers’ instinct! A study on NSW workers showed that sitting for more than four hours a day appears to increase the risk of chronic disease such as cancer and heart disease. And as you might imagine, the greater the number of hours sitting down the higher the risk. Also, if you think that dieting or hitting the treadmill or the weights at the gym will solve it – you need to think again. The problem appears to not be lack of exercise per se, but low levels of continual movement – our bodies need to move on a relatively constant basis to increase our chances of good health. The study was a collaboration between researchers at the University of Western Sydney and Kansas State University. Of course it’s not just the inactivity that can be a problem. Poorly designed workstations and bad lighting can also affect your health – causing back pain, neck twisting and forward-flexion, wrist pain and repetitive strain injury, eye strain and other problems. If you’re a busy freelance writer, it’s likely you spend a good portion of your day sitting at a computer. That can give rise to other issues too –...

Writing Articles Isn’t Easy for Everyone

Do you struggle to write articles for your business website or blog? Article writing might seem like the simplest thing in the world but it’s a task that calls on multiple skills – and if you’re not a ‘natural’ writer, you’ll also need that great virtue, patience! Ideally, a blog writer should have some knowledge of the subject they intend to write about. If you’re writing articles for your own site, the chances are you’ve got that covered. You need to be able to do a little research and check facts. Okay so far – most people are capable of doing that. Where it gets tricky for some is when it comes to deciding what to include and exclude, structuring an article, and making it sound great. Experienced article writers have the advantage there – many have written hundreds or thousands of articles. Our article writers have an even greater advantage – most have studied writing at a tertiary level and been required to write in and study a range of writing styles and formats. They also have excellent language skills. Article writing comes easy to them – so much so that structure becomes quite automatic and isn’t something they have to spend time working on. Of course, for the average site owner who isn’t into article writing, writing a single article can be quite laborious – deciding what to include, mapping out a structure, creating a nice opening and closing paragraph, choosing a title, and then checking to ensure sentence structure, grammar and punctuation are correct. Even then, it may not sound right on the final read through...

Article Writers Can Help You Create Your EBook

If you utilise article writers regularly to prepare blog posts or articles related to your website, why not make the most of the content you buy and turn your articles into an eBook? If you’ve purchased your articles from Article Writers Australia then you own the copyright so you’re free to use them however you wish, including making up an eBook. A free eBook filled with information your site visitors can benefit from is a great way of encouraging visitors to register with you. That can help you build a database of potential clients who may be interested in new products or special offers you have from time to time – don’t forget to choose an opt in system that allows them to agree (or not) to receiving other communications from you. Of course, there doesn’t have to be a ‘catch’. You can simply give your eBook away and let other people give it away, and reap the benefit of your name and expertise spreading far and wide across the Internet – just remember to include your website details in your eBook! No doubt you’ve seen plenty of websites that use these strategies but what you may not realise is that many of the eBooks you see being given away are simply a compilation of articles the site owner has written or purchased from article writers. Waste not, want not! Are you thinking it all sounds too hard? It isn’t, really. These days, there are plenty of free eBook templates available online. Images can be purchased at low cost. And you don’t need expensive software to create a PDF....

Article Writers Can Help You Market Offline Too

You may have used Article Writers to help you market your business online, but perhaps it’s time to use their services to engage in a little offline article marketing too. If you’re like most of our clients you’re marketing like crazy online, but it can pay not to forget about print advertising, whether you’re a trade related business or an e-store. It’s another tool you can use to bring visitors to your website. In fact, it’s an amazing tool that can bring perfectly targeted traffic to your website and it’s a tool that article writers can help you use. Visitors who read about your business in a printed publication and visit your website are high quality visitors. In fact, they can be the best visitors of all because they haven’t stumbled across your site by accident – they’ve read an article about your business, or an advertisement, and decided that they’re interested enough to get online and intentionally visit your website. It makes sense to reach out to these potential customers. One way to do that is by contributing content to industry publications. Another is by creating and distributing a press release when you have news to share, such as a win at the local business awards. Take every opportunity! And if you’d like us to assist by writing your press release or writing or editing an article for submission to an industry publication, just get in...