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Blogging is an Awesome Content Marketing Tool

Blogging is an Awesome Content Marketing Tool

As a content marketing tool, blogging can be very good for just about any type or size of business. Business blogging can help you to better connect with your customers, to provide them with valuable information on a topic, and to inject fresh content into your website. However, while just about anyone can write a few paragraphs on a topic, successful blogging involves a great deal more than that. Business blogging must be planned well, done wisely, and provide real value to target audiences.   MORE: Choosing the Best Channels for Promoting Business Content   In the sections below we cover some of the benefits of blogging, and provide tips on how to blog successfully. Keep in mind that if you don’t have blog writers on your in-house team, it’s possible to engage a professional business blog writing service. 7 Benefits of business blogging Creates fresh content: Search engines make a point of giving preference to quality websites that show signs of being active. This means that while you are not likely to update or change your web pages very often, blogging can give you the opportunity to regularly inject new, relevant content on your site and create new pages for search engine indexing and ranking. This can help to increase the likelihood of your content showing up in SERPs (Search Engine Results Pages) than if your website was just left to go ‘stale’. Better connect with customers: Blogging allows you to create content that offers value to your target audiences and customers, and to connect with them by allowing comments, interaction and feedback. Provides opportunities for sharing and promotion: Your blogs can...
10 Ways To Get Results Blogging For Your Business

10 Ways To Get Results Blogging For Your Business

Blogging is easy. Doing it in a way that gets results is trickier. If you’ve wasted time or money creating blog content that isn’t yielding results for your business, it’s likely due to a simple gap in your understanding of the art (and science) of business blogging. Here are some fundamentals that could shed some light on why your current approach isn’t working. Cut your own path. Don’t assume that your competitors who publish frequently are getting it right and try to imitate their strategy. Only a tiny percentage of them are likely to be achieving significant results. Learn how to excel – the rewards really are there for the taking. The content bar is much higher than most people think it is. Informative style articles on your blog offering a few basic tips might seem perfectly acceptable in terms of quality, but in reality it’s mediocre to poor in its capacity to generate engagement and leads. If you want outstanding results, your blog writers need to be producing outstanding content – the type of content that’s so amazingly useful to your target audience that some will share it with their contacts and colleagues. It also needs to be a ‘good read’ in terms of structure, pace and flow. Publish and promote. Posting an article on your blog and hoping people find it while searching for information on that topic might bring you some site visitors, but you’ll be missing the bigger opportunity. You need to promote the article by linking to it from your social media accounts, and using an update teaser that’s good enough to compel people...
How to Create a Content Marketing Calendar

How to Create a Content Marketing Calendar

So, your organisation has decided to establish a blog and develop a content marketing strategy. Great news! But if you don’t have the luxury of outsourcing to a content marketing agency, how do you stay on top of creating regular blog posts, social media updates, e-newsletters, e-books, plus more? Who is responsible for what? What content will you publish, when, and where? Rather than becoming overwhelmed, one of the key strategies to put in place is the creation of an editorial or content marketing calendar. You can create a content calendar very simply in an Excel spreadsheet, or using WordPress or other specialised software. The calendar provides the opportunity to visualise how, when and where your content will be distributed throughout the year. If it’s kept up to date, your content editor or team manager can see at a glance, where things are at. A content calendar is a key planning tool As a result, you can plan posts around key industry dates or public holidays, see where there are gaps, make sure you cover a variety of topics, and ultimately ensure content can be sourced well in advance of your scheduled blog/social media posting day, so that your team isn’t scrounging around for ideas on the morning of publication! You might plan your content on a weekly, monthly or quarterly basis, depending on your industry trends. It’s important to allow a level of flexibility so that you can react and respond to big news stories or events that may arise unexpectedly. What to include There are no hard rules about what you should include in your content marketing calendar....
B2B Content Marketing: The Basics

B2B Content Marketing: The Basics

If you haven’t formalised your content marketing, chances are it’s not as effective as it could be. Everyone from your marketing manager to the article writer penning your blogs posts should understand your audience, purpose and aims.  We’ve put together a handy guide to the building blocks of good content marketing in the B2B space. What is content marketing? Content marketing refers to the creation and sharing of content for the purpose of promoting a product or service. However, rather than hitting your clients with the hard-sell, this form of marketing provides you with the opportunity to position yourself as a thought leader, and an influential resource for providing information, and solving problems or issues your target clients might have. Is it the same as inbound marketing? Almost. The focus of inbound marketing is also creating and sharing content. The terminology is slightly different, but the content marketer and inbound marketer have similar goals and a similar approach. Types of content marketing It is highly likely that your organisation has been using various forms of content marketing over the years, even if a formal strategy hasn’t been in place. Some of the mediums include: Articles Blog posts Case studies E-books E-newsletters Social media posts Videos Why is content marketing important for B2B organisations? There are four key things that content marketing can do for your business. It helps build trust – By developing strong content that helps your clients make the right decisions, you will build a sense of trust so that they don’t feel like they’re making a risky choice if they start buying your products or services. It...

Finding a Suitable Writer for Accounting Topics

Do you struggle to prepare blog or newsletter content for your accounting practice? It might be that your writing skills aren’t at the same level as your accounting skills, but it’s even more likely that you just don’t have time. But entrusting the task to a writing service can be difficult for a professional. Will they get it right? Will the article writers understand the complex topics they’ll need to write about?  In this post we look at the qualities of good written content and provide some tips for finding a suitable writer for your accounting related blog or newsletter. Features of quality writing Blog and newsletter content should not only be well-written and without spelling or grammatical errors, it also needs to be engaging for the intended audience. This means being factual, current, newsworthy, interesting, persuasive, original, and for blogs, search-engine-friendly. Content should offer information that is relevant and useful for readers, and be written in language they can understand – and it’s this latter area that trips up many professionals. They often find it difficult to simplify the language they’re using as professional ‘jargon’ has become part of everyday vocabulary. Choosing a writer for accounting topics You may think that only a qualified accountant can write on your topics, but this is not necessarily the case. Writers with research skills gained through tertiary education, and/or an employment background in bookkeeping, business or financial departments may have the skills required. As you’re an accounting expert, you can guide your writer/s in terms of what topics you’d like covered and your expectations by providing them with a brief for...

Sydney Criminal Lawyers and a contenting tale about long tail keywords

Long tail keywords in blog content: a case study If you discovered a simple way to attract 50% more visitors to your business website and increase your conversation rate by 40%, just by adding blog content, how quickly would you take up that opportunity? It’s a level of change that could have quite an impact on turnover. One business, Sydney Criminal Lawyers has done exactly that over the past 3 months. Not by themselves mind you – they had a little help from our article writers and from Bill at SEO for Small Business. The good news is that Bill and Ugur Nedim from SCL have agreed to share their blog strategy and results with our readers. The long tail keyword strategy Three months ago Bill and Ugur decided to target long tail keyword phrases. These were long tail phrases that were already bringing some traffic to the website, but as the SCL site wasn’t high in the organic search results for those phrases, the number of visitors arriving via those keywords was low. Bill calls these “under performing” long tail keywords. The strategy: to post 3 items each week to the SCL blog, incorporating long tail keywords into the posts. Naturally, writing blog posts isn’t a priority task for criminal lawyers so SCL began to order their blog posts from Article Writers Australia. Bill and Ugur monitored the results over 3 months. The SCL results For the past 3 months, organic traffic has increased by 50% For the past 3 months, overall site traffic has increased by 50% For the past 3 months, organic conversions for non-branded keywords have increased...