1300 880 543
8 Digital Marketing Courses Business Owners Can Take for Free

8 Digital Marketing Courses Business Owners Can Take for Free

Calling all business owners who are tired of banging their heads against brick walls due to average digital marketing results. Sound like you? As every business owner knows, sometimes, if you want something done right, you have to do it yourself…at least until you find (or can afford) an exceptionally competent person to take it over. For many businesses, budgets simply don’t allow for outsourcing everything to digital marketing professionals. There might be no choice but to dabble in some DIY marketing strategies. The problem is, when we do attempt our own SEO or Pay Per Click (PPC) tweaking, we often don’t know enough to get the results we’d like. And as they say, a little knowledge can be dangerous! If you’ve been experimenting with your own digital marketing like a nutty cyber professor, and your results have been… well…blah…it might be time to think bigger. Here’s a list of 8 free courses and resources available to amplify your DIY marketing prowess. All of these can be done online in your own time. Take your time and investigate them all, or click the link on the list below to jump to the course of most interest. SEO training with Moz Adwords & Digital Marketing training by Google WordStream PPC University Inbound Marketing – HubSpot training Open Universities Australia – Online Advertising GFC Learn Free – Social Media Marketing Canva Tutorials – create fabulous images Wistia Video Tutorials SEO Training by Moz (facilitated by Udemy) Had a crack at your own SEO before? Or do you simply need to wade through the basics because outsourcing isn’t an option? SEO can...
5 Inexpensive Visual Tools For Design-Challenged Businesses

5 Inexpensive Visual Tools For Design-Challenged Businesses

Professional looking visuals to illustrate content are a no-brainer when it comes to standing out from the crowd. But the problem with great design is that it’s traditionally come at a hefty price. Now, thanks to improving technology, there are plenty of online design tools. You can create professional visuals inexpensively or free, from infographics to cartoons and video – and often with only a few minutes work! DIY visual tools for businesses and individuals have really taken off in the last year or two, not only because they’re affordable, but because most are very easy to use. Graphic design skills not required – if you can point a mouse and click, you’re good to go! Here are five of our favourite (inexpensive) design tools. 1. Venngage   Infographics are huge at the moment and they’re a fantastic way to present complicated information in an easy to understand, visually appealing format. An infographic can help you grow your social media shares, boost your website visitors and give you a content asset you can use time and time again. Venngage is a handy platform that lets you create infographics on just about any topic you like, for minimal or no cost. How it works Venngage is about as easy as it gets. Sign up for an account and choose your template from the hundreds on offer. Next, input the information you want to display to generate your infographic. Customise with images and icons, and add any extra charts and text needed. Adapt the fonts and colours to match your branding or personal preference, and you’re ready to publish. The Venngage...
10 Free Marketing Tools Small Business Owners Can Use

10 Free Marketing Tools Small Business Owners Can Use

There’s now a plethora of online tools out there that can make running your business and your content marketing and promotion efforts so much easier. Best of all, many of these offer free versions, or free trials on their paid options. They can be very handy for businesses with a small budget for marketing, content writing and related services. In pre-internet days, content marketing was often an expensive exercise, involving printed brochures and catalogues, direct selling, or TV, radio and print advertising. It was also largely hard to measure, which meant it could be very hit-and-miss. American department store pioneer John Wanamaker, who is credited with printing the first copyright store advertisement in 1874, is famously quoted as saying that half of his advertising spend was wasted, but he wasn’t sure which half! Some of the tools we’ve singled out not only make content marketing easier and cheaper, but infinitely more measurable, so you can avoid wasting time, money and effort on content strategies that aren’t working. Read on to find out more about 10 free tools you should consider using in your business. GoSpaces – free e-commerce website building Shopify’s GoSpaces app enables fledgling e-commerce businesses to build an online store for free. Once you join up, you are provided with a generic website template which you can alter to suit your business by adding your own content, images, and products. The platform also comes with multilingual (up to 20 languages) and multi-currency support, and a shopping cart support service. It is free to set up and use until you reach sales of $50 per month, after which...
2017 New Year Content Checklist

2017 New Year Content Checklist

Heading into the New Year with a resolution to step up your marketing efforts? If you didn’t get the results you wanted in 2016, here’s a quick checklist you can use to identify weak spots in your content marketing. Assuming you’ve made some effort to publish content during 2016, here are the four top mistakes we see that diminish the results: 1. Putting Little Effort into Content Creation With so much content online, if you’re not making a big effort to create content that hits home with your audience, you might be wasting your time creating content at all. Short shallow articles that state the obvious won’t hold audience attention even if a catchy headline entices people to click through to read it. And what’s the point of attracting visitors to your website or LinkedIn article if they’re going to roll their eyes and click the back button? The bad news: good content takes time and effort to create. The good news: even one or two excellent articles a month, properly promoted on social channels, can increase your audience, and help you connect with prospective clients. If your team can’t devote the time, there are content writing services who will be happy to help! 2. Failing to promote content on social media Many business owners believe that simply publishing regularly on their blog will drive additional traffic to their websites and deliver extra business. If you undertake your keyword research and publish well optimised posts, you might indeed garner some extra traffic to your website. But you’ll bring in more if you’re drawing people’s attention to your content via social...
Great content strategy – but who’s going to implement it?

Great content strategy – but who’s going to implement it?

So, you’ve developed a content marketing strategy your competitors would envy, but will you be able to carry it out? Creating a content strategy or an inbound marketing plan will provide a solid direction, but it’s what comes next – planning your content – that will determine how well you implement. If you don’t have a comprehensive plan, don’t jump in an attempt immediate implementation. Your strategy is only the what and why. Now you’ll need to plan the who and how. It’s this planning phase that will allow you to streamline your activities for the best chance of consistent implementation. Perhaps your strategy involves: Researching to ensure you choose topics of greatest interest to your buyer personas Publishing high quality content consistently Optimising your content for discoverability Being highly active on the social media channels most relevant to you Curating outstanding content your audience will appreciate Regularly repurposing your own content assets into eBooks or other material Here is a breakdown of some of the tasks involved to help you decide on the who and how for your content plan. Topic and keyword research – taking the time to undertake keyword research not only helps you identify popular search terms and long tail keywords with potential, it helps to identify the type of information your prospective clients are looking for. The person most suitable for this task might be your content strategist, or any other team member from a writer to a marketing assistant who has a thorough understanding of your audience, and familiarity with the tools used to undertake keyword research. Writing – there are several potential solutions for...
Here’s What it Takes to Produce Good Content Regularly

Here’s What it Takes to Produce Good Content Regularly

Having recently written about the content creation processes that agencies need to produce quality blog content for their clients, I realised that many business owners would benefit by understanding some of those processes too. It’s likely there’s much more to it than you thought, so here are some of our relevant processes. Most will be relevant to you whether you’re creating your content in-house or outsourcing the task to professional content writers. Defining your audience It’s the first hurdle, and many fall here. It’s often because the business concerned has more than one target market and so they either create content that attempts to address both, or they only think to address one audience, which may or may not be the one that brings in the most revenue. The audience split might be something like residential/commercial,direct client/agency, or business/individual, or it could be split across industries, sectors, or even age groups or other personal factors. The split usually means that your audience groups have slightly different interests, and different factors that will motivate their purchase decisions. It stands to reason that you need to understand the interests and motivating factors for each important audience group, and tailor content that speaks well to that audience. When you create one-size-fits-all content, you risk not capturing anyone’s interest. Creating buyer personas can be a very helpful exercise. Understanding the steps of their buyers’ journey The ‘buyers journey’ might sound like marketing speak, but not taking it into consideration can also result in creating content that doesn’t appeal. But if you’ve been in business for a while, it’s likely you’ll be able to...