Recent News

• AWA talks to Rebecca Derrington (SourceBottle).

  This week we start the first in a regular series for Article Writers Australia; a wide-ranging collection of interviews with Australian business owners with an innovative touch who have made their mark in their field. This week we are delighted to talk with SourceBottle's Rebecca Derrington, who gives us the rundown on her business connecting [...]

• What’s the right time to post social media?

  Skilful use of your business-related social media should make it one of your key marketing weapons. By keeping posts original and regularly updated (with links pointing back to your website) you can provide an effective two-way communications portal with your readers and clients. However if you are new to social media networking you may well [...]

• Five ways to improve your social media message for the New Year

  Well its that time of year again, when we all reflect on the rapidly-disappearing year, work out what went right and what went wrong and try to remedy that with our traditional New Year’s resolutions. If you’re anything like me, some of your resolutions will just be recycled from last year but hey…it’s the thought that [...]

• Google Analytics: Helping You Track Your Website’s Performance

  Keeping an eye on your website’s traffic will give you a good idea of how your site is performing. Analysis like this can help you understand what is working on the site, as well as what needs to be tweaked to get it working at maximum efficiency. Often you can use traffic analysis to help [...]

• How to Construct a Snappy Article for Your Website

  Keeping your blog or website updated with snippets of news or general information bulletins will not only improve your readers’ experience as they land on your site seeking information, but also improve your visibility with search engines. This is an important part of the much dissected and discussed search engine optimisation (SEO) strategy. So how [...]

• Keeping Up Appearances: the Importance of Layout in SEO

  Business owners who are looking to optimise their websites are increasingly understanding the premier role the content of their site plays in SEO. While it is important to instruct article writers, whether they are being outsourced or from in house, to follow content rules designed to optimise the site, in many cases it is how [...]

• Advantages of Using a Writing Service

  Writing services are used increasingly by business owners to provide content for their websites as they find outsourcing has advantages over adding text in house. Not only can using a professional writing service help increase your visibility with search engines — well-written and original text is an essential component of search engine optimisation (SEO) — but [...]

• Using Active Verbs to Improve Your Website Text

  In the post “Using Text to Optimise Your Website”, we touched on the importance of text content on your website. We saw that paying attention to how your text is written and presented can play a big part in the success or otherwise of your search engine optimisation (SEO). More importantly though, clear and concise [...]