Business blogs are a fabulous tool – but if you don’t have time to write and add the content, your lovely new blog will be wasted! Few business operators do have time to “blog” – they’re busy attending to more mundane business chores. Those who don’t enjoy writing find blogging the worst chore of all – but having good blog content and posting regularly can boost your website traffic and subsequently your business.

Just two blog articles a week, every week, can help to increase traffic to your website and will start to build up the content level of your blog. Don’t like blogging? We do! Don’t have enough ideas for regular blog content? We do!

Try one of our new blog content packages:

Basic e-Commerce Blog Content AU$45 per week*

2 blog posts per week (200-250 words in length). We’ll write them; we’ll upload them – and you won’t have to think about blogging at all!

Premium Business Blog Content AU$99 per week*

2 x 250-400 word posts per week. If you offer services rather than products and/or you prefer more in-depth posts, the Premium Package may be more suitable for you. We’ll upload your posts.

With both the basic and premium packages you can choose to supply topics or keywords, or have our writers choose them. You’ll receive copies of your posts for approval prior to upload.

Book your regular blog content deal now – at the moment we’re offering this service on a limited basis. We’ll endeavour to expand it in the future but for April/May our limit will be 30 clients.

*GST will be added for Australian clients from mid-April.

TO ORDER:

Simply email me to book your place for either the Basic or Premium Blog Content Pack and let me know your preferred payment method. Payment is required in advance, per month, and can be made either by direct deposit or PayPal. An invoice or payment request will be forwarded to you each month prior to commencement of your posts.

If you’re a first time AWA client you’re welcome to trial our service by purchasing just the first week’s posts.

Go on…you know you want to! Outsource your blog content to us now so you can get back to work!

If that’s your primary reason, you’ll serve your purpose well by writing informative postings about the products you sell or services you offer. You can also announce the arrival of new stock, new products or discounts you are offering. You also have the opportunity to explain the benefits of your product in comparison to similar products your prospective clients may have previously used.

“How to” articles are often appreciated by prospective clients browsing through your blog. For example, instructions on the best way to clean some of the products you sell, how to install them or use them properly, or how to select the right model or brand for their needs. An item that explains how your customers can save money by using your product is also a good way to go. Information that may seem basic to you, is not necessarily so to your potential customers.

You can add a touch of light-heartedness to your blog by posting the occasional humorous item or even funny photos related to your business. This can bring additional traffic – as you may know, some people see something funny and feel obliged to email the link to everyone in their address book.

Keep in touch with anything related to your product or service, by signing up for Google news alerts. You’ll receive emails about relevant news items which are often very blog-worthy! 

There are of course some things you shouldn’t blog about on small business blogs.  Adding items about your home life, friends or relatives should be avoided – what you post is there for the world (which, like it or not, includes some very odd people) to see.

One benefit that often goes unmentioned is that by placing a lot of informative information on your blog, you’ll reduce the number of calls from people who aren’t close to making a purchase. People who are just browsing and looking for basic information will be able to read it on your business blog instead of calling you!

Keeping up the content on small business blogs can be difficult – if you can’t manage regular blog items consider having our writing service do it for you.

• Some understanding of your business or industry
• A style that you find suitable
• A reliable nature
• A willingness to make alterations
• An understanding of SEO writing

Does the blog writer understand your business?

If you are fortunate, you’ll find a blog writer that has some experience in your profession. Blog writers come from a variety of backgrounds. Amongst them you’ll find writers with backgrounds ranging from farming to the legal profession. Although it will be a bonus if a writer has a better than average knowledge of your industry, don’t focus too much on this aspect. Many blog writers are mature people with a wealth of life experience. Most professional blog writers will research your industry if they are to be engaged to write regularly for your blog.

Does the blog writer have a writing style that suits your blog?

A friendly personal style suits most blogs but certainly not all. Your blog may be legal or medical in nature and you may wish the tone to be more formal.  Perhaps your blog is targeting a teenage audience and requires a blog writer who can speak their lingo! Whilst many blog writers can adapt their writing style to suit your preference, not all are capable of doing this.  Ask prospective blog writers for a sample – but don’t forget to specify the style of writing you prefer.

Can you rely on the blog writer to post regularly?

If you are hiring a blog writer, it’s likely you don’t have time to write and post items yourself. If that’s the case, you don’t want to be chasing up a blog writer to make sure your posts are done regularly.  Reliability is difficult to assess before hiring someone but a good measure is how promptly they send you the required sample and respond to your emails.

Will the blog writer be willing to make required alterations?

Some writers are rather “precious” about their work and take offence if you request changes. The fact is you are likely to request an alteration at some stage. Your knowledge of your industry is probably far better than the writer’s.  If they post something outdated or not in line with your viewpoint, or simply something you don’t want on your blog, they need to be willing to change it promptly. Simply ask them if they are happy to make any required alterations within 24 hours. Bear in mind that a writer cannot anticipate the words you would choose. You must allow them to use their own words – continually ask for changes because they are using words you would not have chosen will sour the relationship very quickly!

Does the writer understand SEO writing?

It might be tempting to ask a writer you know personally to write your blog postings but if they are not experienced at online writing and have no SEO knowledge, you will not get the most out of your blog. A good blogger understands how to research and choose keywords for postings and how to use them wisely. This is possibly the most important skill a blog writer can possess.

There are two common arrangements for working with a blog writer. The blogger can prepare the item for posting on a Word document and forward it to you by email. You can make any required changes and post it yourself. The second method is to allow the writer access to your blog and have them post the items themselves. If you’re hiring a blog writer for the first time, it’s probably wise to commence with the first arrangement until you are confident with the writer’s work. If you are soon able to graduate to the second method you will know you have found your ideal blog writer!