Posted in Uncategorized. November 12th, 2011
Google Plus (or Google +) is the new player on the social media scene. Backed by the power and technological skill of the search engine giant, the program has been out of beta mode since the beginning of the year and has been gearing up to take on the other social media stars: Twitter, Facebook [...]
Posted in Uncategorized. November 3rd, 2011
We're spoiled for choice here in the Internet generation. There is so much information available at our fingertips on a range of different subjects that it takes something special to stop us in our tracks. This is the role of headlines. While headlines have always been important for print media, they are more so for [...]
Posted in Uncategorized. October 29th, 2011
The saying “content is king” in regard to web writing can also refer to search engine optimisation (SEO) as it is the web text that search engine spiders look at when they index your site. While the ever-shifting rules on search engine optimisation (SEO) (the visibility of your site with search engines) can sometimes seem [...]
Posted in Uncategorized. October 20th, 2011
One of the key components of a user friendly website is its written content. Informative, well written web copy is crucial for your readers’ experience and helps them take in information quickly and clearly. The saying “content is king” has long guided web copywriters and tightly-written and informative copy will enable your readers to (a) [...]
Posted in Uncategorized. October 15th, 2011
Linking social media updates back to your business website can be an excellent way of increasing traffic however the judicious use of Twitter’s hashtag (#) may help extend this reach. What is a hashtag and how does it work? Quite simply it is defined as putting the # symbol before a word on a Twitter [...]
Posted in Uncategorized. October 7th, 2011
Ernest Hemingway, a writer known for his economical use of words, always advised writers to use a vigorous and positive style. One of the giants of 20th century literature, he began his career as a journalist for the newspaper the Kansas City Star and maintained the reporter’s straightforward writing mode throughout his career. Hemingway used [...]
Posted in Uncategorized. September 28th, 2011
Arguably the most important component of a social media marketing strategy is to engage with your audience. In contrast to traditional “top-down” marketing techniques (such as media advertising) where customer/client feedback is limited at best, social media allows businesses to connect and communicate with followers. This can of course be a two-edged sword at times [...]
Posted in Uncategorized. September 19th, 2011
Experts suggest one of the best ways to improve search engine visibility for your website (as well as provide readers with regular news and information) is by adding a regularly-updated, well-written blog containing good quality content. Search engines tend to like websites which contain fresh, original material and this is one important factor in the [...]