Advantages of Pages for Google Plus for Your Business

Google Plus (or Google +) is the new player on the social media scene. Backed by the power and technological skill of the search engine giant, the program has been out of beta mode since the beginning of the year and has been gearing up to take on the other social media stars: Twitter, Facebook [...]

Writing Headlines for the Web

We're spoiled for choice here in the Internet generation. There is so much information available at our fingertips on a range of different subjects that it takes something special to stop us in our tracks. This is the role of headlines. While headlines have always been important for print media, they are more so for [...]

Using Text to Optimise Your Website

The saying “content is king” in regard to web writing can also refer to search engine optimisation (SEO) as it is the web text that search engine spiders look at when they index your site. While the ever-shifting rules on search engine optimisation (SEO) (the visibility of your site with search engines) can sometimes seem [...]

Why You Should Outsource Your Web Content

One of the key components of a user friendly website is its written content. Informative, well written web copy is crucial for your readers’ experience and helps them take in information quickly and clearly. The saying “content is king” has long guided web copywriters and tightly-written and informative copy will enable your readers to (a) [...]

Extending the Reach of Social Media with Twitter’s Hashtag (#)

Linking social media updates back to your business website can be an excellent way of increasing traffic however the judicious use of Twitter’s hashtag (#) may help extend this reach. What is a hashtag and how does it work? Quite simply it is defined as putting the # symbol before a word on a Twitter [...]

‘Vigorous Writing’ for the Internet

Ernest Hemingway, a writer known for his economical use of words, always advised writers to use a vigorous and positive style. One of the giants of 20th century literature, he began his career as a journalist for the newspaper the Kansas City Star and maintained the reporter’s straightforward writing mode throughout his career. Hemingway used [...]

Putting the ‘Social’ into Social Media Marketing

Arguably the most important component of a social media marketing strategy is to engage with your audience. In contrast to traditional “top-down” marketing techniques (such as media advertising) where customer/client feedback is limited at best, social media allows businesses to connect and communicate with followers. This can of course be a two-edged sword at times [...]

A Blog for Your Business

Experts suggest one of the best ways to improve search engine visibility for your website (as well as provide readers with regular news and information) is by adding a regularly-updated, well-written blog containing good quality content. Search engines tend to like websites which contain fresh, original material and this is one important factor in the [...]

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Recent News

  • AWA talks to Rebecca Derrington (SourceBottle).

    This week we start the first in a regular series for Article Writers Australia; a wide-ranging collection of interviews with Australian business owners with an innovative touch who have made their mark in their field. This week we are delighted to talk with SourceBottle's Rebecca Derrington, who gives us the rundown on her business connecting [...]

  • What’s the right time to post social media?

    Skilful use of your business-related social media should make it one of your key marketing weapons. By keeping posts original and regularly updated (with links pointing back to your website) you can provide an effective two-way communications portal with your readers and clients. However if you are new to social media networking you may well [...]

  • Five ways to improve your social media message for the New Year

    Well its that time of year again, when we all reflect on the rapidly-disappearing year, work out what went right and what went wrong and try to remedy that with our traditional New Year’s resolutions. If you’re anything like me, some of your resolutions will just be recycled from last year but hey…it’s the thought that [...]

  • Google Analytics: Helping You Track Your Website’s Performance

    Keeping an eye on your website’s traffic will give you a good idea of how your site is performing. Analysis like this can help you understand what is working on the site, as well as what needs to be tweaked to get it working at maximum efficiency. Often you can use traffic analysis to help [...]

  • How to Construct a Snappy Article for Your Website

    Keeping your blog or website updated with snippets of news or general information bulletins will not only improve your readers’ experience as they land on your site seeking information, but also improve your visibility with search engines. This is an important part of the much dissected and discussed search engine optimisation (SEO) strategy. So how [...]

  • Keeping Up Appearances: the Importance of Layout in SEO

    Business owners who are looking to optimise their websites are increasingly understanding the premier role the content of their site plays in SEO. While it is important to instruct article writers, whether they are being outsourced or from in house, to follow content rules designed to optimise the site, in many cases it is how [...]

  • Advantages of Using a Writing Service

    Writing services are used increasingly by business owners to provide content for their websites as they find outsourcing has advantages over adding text in house. Not only can using a professional writing service help increase your visibility with search engines — well-written and original text is an essential component of search engine optimisation (SEO) — but [...]

  • Using Active Verbs to Improve Your Website Text

    In the post “Using Text to Optimise Your Website”, we touched on the importance of text content on your website. We saw that paying attention to how your text is written and presented can play a big part in the success or otherwise of your search engine optimisation (SEO). More importantly though, clear and concise [...]

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