What is SEO and How Can it Affect My Business?

SEO (Search Engine Optimisation) is defined as improving certain aspects of your website or webpage to increase its visibility for search engines such as Google, Yahoo and Bing. The goal is to gain a higher ranking in search results, which often means more people will visit your site. Part of this strategy should include the [...]

Social Media Management for Existing Content Clients!

As more and more people use social media such as Twitter and Facebook to communicate, companies have found it can pay to open their own social media business pages to interact with these potential customers. There are a number of factors to bear in mind should you be thinking of “dipping your toe” into social [...]

Is Your Website Smartphone Friendly?

Mariana Ashley has provided this great post for those who are worried their websites aren’t mobile friendly but don’t know what to do about it. Smartphones—just about everyone has one. In fact, according to the most recent statistics, more than half of Australians owns a smartphone. Their popularity comes as no surprise really. These devices enable [...]

Another Article Writers Success Story

Justin at Top Lock in Melbourne was advised that he needed some new site content as part of a strategy to boost his position in the organic listings and bring more visitors to his website. He was so pleased with the results he sent us the following testimonial to publish: When my marketing guys told [...]

Are your content writers costing you more than you think?

If your website hasn’t been attracting the same amount of visitors it once did, it might pay to examine your content. Changes made by Google some months ago were aimed at better detecting low quality, copied or rewritten content. The markers of low quality content are many but here are two practices that are likely [...]

We’re Helping The Christmas Warehouse with Content this Year

It’s hard to believe that 2011 is almost half way through. It won’t be long before you’ll be seeing Christmas decorations in store and – especially if you’re a small business owner or a soloist – wondering how you’re going to find the time to fit in your Christmas shopping. Our content writers will be [...]

A Google Panda Rescue Story With a Happy Ending

Recently, Article Writers Australia assisted a new client whose site had suffered a massive loss in traffic due to Google Panda. She has kindly written the guest post below to share her experience. My name is Nici Bruckner,  I am a WFHM, my business being pet websites.  One of these websites, www.mypets.net.au saw a noticeable drop in [...]

Social Media & the Long Suffering Business Owner

One has to pity the small business owner, at least those in my age group and above. Arranging an ad in the local paper, or a flyer to be delivered to suburban letterboxes, was simple. Most of us managed to grasp the concept of having a website without too much trouble, even if we did [...]

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Email: Article Writers

Castle Hill NSW
Tel: (02) 9634 3161
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Recent News

  • AWA talks to Rebecca Derrington (SourceBottle).

    This week we start the first in a regular series for Article Writers Australia; a wide-ranging collection of interviews with Australian business owners with an innovative touch who have made their mark in their field. This week we are delighted to talk with SourceBottle's Rebecca Derrington, who gives us the rundown on her business connecting [...]

  • What’s the right time to post social media?

    Skilful use of your business-related social media should make it one of your key marketing weapons. By keeping posts original and regularly updated (with links pointing back to your website) you can provide an effective two-way communications portal with your readers and clients. However if you are new to social media networking you may well [...]

  • Five ways to improve your social media message for the New Year

    Well its that time of year again, when we all reflect on the rapidly-disappearing year, work out what went right and what went wrong and try to remedy that with our traditional New Year’s resolutions. If you’re anything like me, some of your resolutions will just be recycled from last year but hey…it’s the thought that [...]

  • Google Analytics: Helping You Track Your Website’s Performance

    Keeping an eye on your website’s traffic will give you a good idea of how your site is performing. Analysis like this can help you understand what is working on the site, as well as what needs to be tweaked to get it working at maximum efficiency. Often you can use traffic analysis to help [...]

  • How to Construct a Snappy Article for Your Website

    Keeping your blog or website updated with snippets of news or general information bulletins will not only improve your readers’ experience as they land on your site seeking information, but also improve your visibility with search engines. This is an important part of the much dissected and discussed search engine optimisation (SEO) strategy. So how [...]

  • Keeping Up Appearances: the Importance of Layout in SEO

    Business owners who are looking to optimise their websites are increasingly understanding the premier role the content of their site plays in SEO. While it is important to instruct article writers, whether they are being outsourced or from in house, to follow content rules designed to optimise the site, in many cases it is how [...]

  • Advantages of Using a Writing Service

    Writing services are used increasingly by business owners to provide content for their websites as they find outsourcing has advantages over adding text in house. Not only can using a professional writing service help increase your visibility with search engines — well-written and original text is an essential component of search engine optimisation (SEO) — but [...]

  • Using Active Verbs to Improve Your Website Text

    In the post “Using Text to Optimise Your Website”, we touched on the importance of text content on your website. We saw that paying attention to how your text is written and presented can play a big part in the success or otherwise of your search engine optimisation (SEO). More importantly though, clear and concise [...]

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