Content Writers: Prices
Content marketing budgets come in all sizes, and content writers’ rates vary across providers. Our price will depend on the type of content you are ordering, and your topic area. It will also depend on whether you will be providing detailed briefs, or our content strategist will be creating a content calendar and researching topics for you.
You can download our current brochure and price guide for article prices below. This brochure also explains how we work with our clients.
Content strategy services such as content audits and strategy documentation are quoted on a case by case basis. The work involved in these tasks varies from client to client.
If you need help planning and implementing inbound marketing campaigns, speak to us about your requirements to obtain a quote.
Rates for one-off web copy or SEO content writing tasks
For new website copy, price typically range from $200 – $300 + GST per page. Your quote will include the first draft and two rounds of amendments. The precise quote will depend on the topic and amount of copy required.
Rates for article & blog writing
Prices for articles, blog posts and press releases ordered on a casual basis start at $60 + GST per 100 words. Rates are higher for thought leadership level content, and where phone or on-site interviews are required.
Rates for marketing, branding and digital marketing agencies
If you operate an agency and need content for multiple clients, please contact us to discuss your requirements and approximate numbers. We’ll tailor a quote for you.
For agencies, we’re able to work based on briefs or content calendars you provide, or by dealing directly with clients (on your behalf) to plan content, get calendars approved, create the content and manage any amendments.
Do you publish frequently and need an agency to manage the content creation and editorial process? Contact us to discuss your requirements and we’ll provide a detailed proposal. If you have existing freelance writers working on content and don’t want to let them go but need to increase your publishing capacity, ask us to include editorial supervision for your freelancers in our proposal.
Thought leadership & feature level articles
Informative articles educate your market and attract the interest of prospective clients hungry for information, but competitors are often writing about the same subjects. You have to work hard to stand out. A demonstration of thought leadership that peeks into the future, or provides an insightful analysis of a topic, can generate strong engagement. This type of content can travel far and wide online. So too, can a riveting story people relate to.
Many hours of work go into creating content at this level. The cost varies according to the article requirements. You’ll be able to calculate the approximate cost for the length of article you have in mind by downloading our brochure below.
These types of articles often require one or more interviews with sources or topic experts. You may also want custom images or graphs created to illustrate the article, or for us to identify suitable sources/experts to interview. Where an on-site interview is required, travel time also needs to be considered.
To obtain a quote, contact us to discuss your needs.
EBooks and white papers
Please ask for a quote. Cost varies according to length, topic, and whether you’d like us to arrange design as well as the writing.
Original industry research
If you’d like to undertake your own industry research to generate data and unique perspectives for content creation, we have a research consultant on the team who can assist.
For corporate clients with a research budget in excess of $5000, the first step is a free telephone consultation with both our content strategist and our research consultant. The aim of the consultation is to learn about your goals, and determine suitable research methods. A written proposal and quote is then provided.
Packaged services provided on a month-to-month basis are also available. We don’t ask our clients to commit to annual contracts! Our packages are tailored to your requirements. Simply let us know what you need, and we’ll prepare a proposal for you.
For assistance with content planning or strategy, an introductory phone consultation with our strategist is free. And whether you spend $500 a month with us, or $5000, our strategist will help you to get the best possible results. Strategy services including strategy documentation and content audits are quoted on an individual basis. Contact us to discuss your requirements today!
If you’re a marketing manager or business owner responsible for planning content, feel free to download our brochure & price guide.
Subscribe to our newsletter:
- Humour in Marketing is Risky: here are 4 Aussie attempts
- How to Create a Brand Communications Style Guide
- 7 Tips for Thought Leadership Writing
- Should your business be ‘capturing leads’?
- How to Brief Content Writers for Inbound Campaign Content
- Australianising US Content: a guide for AU marketing managers