Content Writers: Prices
Content marketing budgets come in all sizes, and content writers’ rates vary across providers. Our price will depend on the type of content you are ordering, and your topic area. It will also depend on whether you will be providing detailed briefs, or our content strategist will be creating a content calendar and researching topics for you.
You can download our current brochure and price guide for article prices below. This brochure also explains how we work with our clients.
Content strategy services such as content audits and strategy documentation are quoted on a case by case basis. The work involved in these tasks varies from client to client.
If you need help planning and implementing inbound marketing campaigns, speak to us about your requirements to obtain a quote.
Rates for one-off web copy or SEO content writing tasks
For new website copy, price ranges from $180 – $300 + GST per page. Your quote will include the first draft and two rounds of amendments. The precise quote will depend on the topic and amount of copy required.
Rates for article & blog writing
Prices for articles, blog posts and press releases ordered on a casual basis start at $230+ GST for 400-600 words. For posts and articles, rates are slightly higher for professional topics, and where phone or on-site interviews are required.
Marketing agencies needing content for multiple clients should contact us for a quote, or ask for our services and price guide for agencies.
Thought leadership & feature level articles
Informative articles educate your market and attract the interest of prospective clients hungry for information, but competitors are often writing about the same subjects. You have to work hard to stand out. A demonstration of thought leadership that peeks into the future, or provides an insightful analysis of a topic, can generate strong engagement. This type of content can travel far and wide online. So too, can a riveting story people relate to.
Many hours of work go into creating content at this level. The cost varies according to the article requirements. As a guide, allow $700+ for a 1500 word article, with the cost increasing along with length.
These types of articles often require one or more interviews with sources or topic experts. You may also want custom images or graphs created to illustrate the article, or for us to identify suitable sources/experts to interview. Where an on-site interview is required, travel time also needs to be considered.
To obtain a quote, contact us to discuss your needs.
EBooks and white papers
Please ask for a quote. Cost varies according to length, topic, and whether you’d like us to arrange design as well as the writing.
Original industry research
If you’d like to undertake your own industry research to generate data and unique perspectives for content creation, we have a research consultant on the team who can assist.
For corporate clients with a research budget in excess of $5000, the first step is a free telephone consultation with both our content strategist and our research consultant. The aim of the consultation is to learn about your goals, and determine suitable research methods. A written proposal and quote is then provided.
Packaged services provided on a month-to-month basis are also available. We don’t ask our clients to commit to annual contracts! Our packages are tailored to your requirements. Simply let us know what you need, and we’ll prepare a proposal for you.
For assistance with content planning or strategy, an introductory phone consultation with our strategist is free. And whether you spend $500 a month with us, or $5000, our strategist will help you to get the best possible results. Strategy services including strategy documentation and content audits are quoted on an individual basis. Contact us to discuss your requirements today!
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