Recent News

• Writing humour and opinion

  Creating interesting copy on your business blog often requires a range of articles that vary in both style and content. Content might range from news and information about products or services to relevant opinion-style pieces and even a touch of humour – but much will depend on the type of business you operate, your audience, and how you wish to present your [...]

• The importance of content

  Last week a friend of mine was in shopping mode. Having decided he'd like to try making more of his family's our own food — as a change to relying on the local supermarket — my friend was in the market for a reasonably-priced, yet reliable breadmaker. The only trouble was that he knew as [...]

• Seeking inspiration for content writing the low-tech way

  If you're responsible for coming up with ideas regularly for your company blog or newsletter, you may find that on occasion, the cupboard is bare — you haven’t actually got any thoughts for great content. Ít's time to seek inspiration and there’s one low-tech device (well two actually) which you need to assist you in finding that [...]

• AWA talks to Rebecca Derrington (SourceBottle).

  This week we start the first in a regular series for Article Writers Australia; a wide-ranging collection of interviews with Australian business owners with an innovative touch who have made their mark in their field. This week we are delighted to talk with SourceBottle's Rebecca Derrington, who gives us the rundown on her business connecting [...]

• What’s the right time to post social media?

  Skilful use of your business-related social media should make it one of your key marketing weapons. By keeping posts original and regularly updated (with links pointing back to your website) you can provide an effective two-way communications portal with your readers and clients. However if you are new to social media networking you may well [...]

• Five ways to improve your social media message for the New Year

  Well its that time of year again, when we all reflect on the rapidly-disappearing year, work out what went right and what went wrong and try to remedy that with our traditional New Year’s resolutions. If you’re anything like me, some of your resolutions will just be recycled from last year but hey…it’s the thought that [...]

• Google Analytics: Helping You Track Your Website’s Performance

  Keeping an eye on your website’s traffic will give you a good idea of how your site is performing. Analysis like this can help you understand what is working on the site, as well as what needs to be tweaked to get it working at maximum efficiency. Often you can use traffic analysis to help [...]

• How to Construct a Snappy Article for Your Website

  Keeping your blog or website updated with snippets of news or general information bulletins will not only improve your readers’ experience as they land on your site seeking information, but also improve your visibility with search engines. This is an important part of the much dissected and discussed search engine optimisation (SEO) strategy. So how [...]