The Article Writers Australia Content Marketing Blog
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6 billion Google searches, 3.5 billion Facebook posts and 2 million new blogs hit the web every day.
The numbers are staggering! We live in times of unrivalled choice for consumers and unmatched competition and opportunities for business.
Making sense of the chaos isn’t easy but we’re going to try. The Article Writers Australia blog helps business cut through the cacophony, focus on producing content their clients want and deliver it the way they demand.
We’re often asked by SME owners and marketing managers “How many articles a month should we publish on our blog?” In this post we explain why starting with just 1-2 may be best, and provide our tips for success.read more
Do you have a documented content strategy? We look at 3 way in which not have a strategy can be a costly business mistake.read more
Planning your first business video presentation? Our 4 tips will help you avoid rookie errors and feel more confident when it’s time to record.read more
Not converting your website visitors into customers? Here are 5 common reasons why this might be happening.read more
While some mastheads haven’t survived the onslaught of digital media, there are others which buck the trend. Many brands still swear by brand magazines, which continue to achieve their aim of staying in touch, nurturing the relationship with customers, and driving demand for products.read more
Is it time to bring storytelling into your internal communications? The concept of ‘engagement’ has become as important in HR as it is in content marketing, and with good reason. Storytelling can deliver memorable learning, boost employee engagement, and improve efficiency, workplace culture and retention.read more
Are your doing a mountain of work with a small team? Having trouble getting approval for campaigns? We’d like to know about your content-related challenges in 2018. Please take 2 minutes to take our Australian Marketing Manager Survey.read more
Creating case studies can be challenging, but the key is in the planning. Check out our in-depth case study guide and download the free case study template.read more
Marketers, ever on the lookout for unique ways to make an impact, sometimes attempt to including humour in marketing campaigns. Sometimes it works well. Other times…not so much.
Here are four examples where marketers have tried to bring the funny – you be the judge!read more
It is time to create a brand communications style guide for your company? When you want to create a strong brand identity, build trust with your customers and make sure your brand is instantly recognisable, consistency is the key. We take a look at how to create a brand style guide, and what to include.read more
Are you aiming to write articles or blog posts that demonstrate thought leadership? It’s becoming a popular strategy for professionals, consultants and business owners, to increase visibility, build credibility, increase connections and even generate high level leads. But thought leadership writing isn’t as easy as it sounds. Here are 7 tips from our Thought Leadership Writing Course.read more
Have you come across the term ‘lead capture’ while reading up on content marketing, but aren’t quite sure what sort of difference it would make to your business, or how you would implement it? This post looks at what lead capture is, the benefits, and what’s involved in doing it.read more