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6 billion Google searches, 3.5 billion Facebook posts and 2 million new blogs hit the web every day.
The numbers are staggering! We live in times of unrivalled choice for consumers and unmatched competition and opportunities for business.
Making sense of the chaos isn’t easy but we’re going to try. The Article Writers Australia blog helps business cut through the cacophony, focus on producing content their clients want and deliver it the way they demand.
As a business grows, if there is no content governance framework in place, or the business outgrows the framework that was in place, content creation becomes chaotic and inconsistent. This articles looks at the content governance basics for SMEs.
Could the copywriting on your website, product packaging or other marketing material land you in hot water with the TGA? It could if you’re making unsubstantiated claims about therapeutic benefits. This article looks at the Therapeutic Goods Administration (TGA), their definition of therapeutic products, the rules that govern advertising them, and the penalties that can apply if you get it wrong.
Are you planning to write articles to boost the online visibility of your business? Publishing articles is an excellent way to attract readers in the target market, start conversations and generate leads. But before you start it’s important to pin down your strategy and plan appropriate topics.
Are you transitioning office employees to a work-from-home situation? We look at the 8 key things you need to have in place, from workplace policies to technology.
Is your content voice search ready? With voice expected to make up 50% of all internet searches in 2020 now is the time to start thinking about voice search optimisation for your website. Here are a few tips and tricks to get you started.
Pitching for that dream freelance writing project? Before you hit send, check out our dos and don’ts of writing email pitches.
Entering and winning local business awards can help boost your credibility and give you extra visibility in your industry. It’s also a great way to attract new clients and build a strong business brand. Here are a few tips to help you write a winning award submission.
Briefing is the most important stage of any freelance writing job. If a project goes wrong or a client is not happy, more often than not, the problem can be traced back to the brief. Spending a bit of time upfront getting the brief right can save you hours of rewriting, and reduce the risk you’ll have unhappy clients and negative feedback.
Fear is a powerful motivator, and it has been used to persuade people to do or buy things for decades, if not centuries. While there’s no doubt that fear based marketing does work as a short term fix, many organisations these days are taking a more long term approach to their marketing strategy, and aiming to build long term positive relationships with customers.
Does the idea of walking into a room full of strangers fill you with fear? You’re not alone. The good news is that you can get comfortable with networking, if you’re willing to take yourself out of your comfort zone and practice. Here are six tips to help you network with more confidence.
Freelancing is exciting, but like most exciting things, it can be scary too. When you start out as a freelance writer, you’re probably exchanging a life of stable pay cheques and paid holidays for one of uncertainty, at least in the beginning. Whether you’re freelancing as a side gig or a full time career, there are a few fears you’re going to have to face at one stage or another.
Do you have a writing niche like real estate or property development? Maybe you’ve worked in a particular field so you understand the nuances and complexities better than the average writer. This can be a good opportunity to position yourself as a topic specialist and command a healthy rate. Here are 3 ways to market yourself to a niche.