The Article Writers Australia Content Marketing Blog
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6 billion Google searches, 3.5 billion Facebook posts and 2 million new blogs hit the web every day.
The numbers are staggering! We live in times of unrivalled choice for consumers and unmatched competition and opportunities for business.
Making sense of the chaos isn’t easy but we’re going to try. The Article Writers Australia blog helps business cut through the cacophony, focus on producing content their clients want and deliver it the way they demand.
The best internal communications strategy? Storytelling
Is it time to bring storytelling into your internal communications? The concept of ‘engagement’ has become as important in HR as it is in content marketing, and with good reason. Storytelling can deliver memorable learning, boost employee engagement, and improve efficiency, workplace culture and retention.
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Australian Marketing Manager Survey
Are your doing a mountain of work with a small team? Having trouble getting approval for campaigns? We’d like to know about your content-related challenges in 2018. Please take 2 minutes to take our Australian Marketing Manager Survey.
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Creating Case Studies: a guide for marketing managers
Creating case studies can be challenging, but the key is in the planning. Check out our in-depth case study guide and download the free case study template.
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Humour in Marketing is Risky: here are 4 Aussie attempts
Marketers, ever on the lookout for unique ways to make an impact, sometimes attempt to including humour in marketing campaigns. Sometimes it works well. Other times…not so much.
Here are four examples where marketers have tried to bring the funny – you be the judge!
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How to Create a Brand Communications Style Guide
It is time to create a brand communications style guide for your company? When you want to create a strong brand identity, build trust with your customers and make sure your brand is instantly recognisable, consistency is the key. We take a look at how to create a brand style guide, and what to include.
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7 Tips for Thought Leadership Writing
Are you aiming to write articles or blog posts that demonstrate thought leadership? It’s becoming a popular strategy for professionals, consultants and business owners, to increase visibility, build credibility, increase connections and even generate high level leads. But thought leadership writing isn’t as easy as it sounds. Here are 7 tips from our Thought Leadership Writing Course.
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Should your business be ‘capturing leads’?
Have you come across the term ‘lead capture’ while reading up on content marketing, but aren’t quite sure what sort of difference it would make to your business, or how you would implement it? This post looks at what lead capture is, the benefits, and what’s involved in doing it.
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How to Brief Content Writers for Inbound Campaign Content
Need to brief writers regularly? Here’s how to brief content writers for inbound campaign content, and a handy template you can use.
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Australianising US Content: a guide for AU marketing managers
When content created for the US market needs to be used in Australia, things can get lost in the translation! If you need to Australianise content your company’s US marketing team have created, our handy guide to Australianising US content might help!
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8 Digital Marketing Courses Business Owners Can Take for Free
Have you been experimenting with your own digital marketing like a nutty cyber professor, and not getting the results you want? Time to become an expert. Here’s a list of 8 free courses and resources available to amplify your DIY marketing prowess.
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5 Inexpensive Visual Tools For Design-Challenged Businesses
Do you need to be able to create great images, short videos or presentations for your business? Graphic design skills no longer required! Here are 5 fabulous (and inexpensive) online design tools.
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10 Free Marketing Tools Small Business Owners Can Use
Not much of a budget for marketing your business? Here are 10 free marketing tools that small businesses can use to make content marketing easier and more effective.
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