by Anna Milward | Dec 11, 2019 | Content Writing, Marketing Online, SEO Tips
Voice search is the next big trend that’s going to hit marketers, particularly when it comes to SEO and website optimisation. Research by ComScore predicts that in 2020, around 50% of all searches will be done using voice. While mobile search transformed the way we... 
by Anna Milward | Dec 11, 2019 | Business Strategy, Content Writing
As a freelance writer, pitching for work can feel like being on a treadmill of emails, follow ups and rejections. Even if you have a regular stream of steady work, sooner or later there will come a time when you need to get out there and pitch your services to... 
by Anna Milward | Dec 11, 2019 | Business Strategy, Small Business
Have you ever wanted to be the owner of an award-winning business? Entering (and winning!) local business awards is a great way to boost your business profile and get the edge over the competition. Not only do you get bragging rights and recognition for your skills... 
by Anna Milward | Nov 27, 2019 | Content Writing, Marketing Online
Briefing is the most important stage of any freelance writing job. If a project goes wrong or a client is not happy, more often than not, the problem can be traced back to the brief. Spending a bit of time upfront getting the brief right can save you hours of... 
by Anna Milward | Nov 13, 2019 | Business Strategy, Inbound Marketing, Marketing Online, Small Business
Fear is a powerful motivator, and it has been used to persuade people to do or buy things for decades, if not centuries. Many marketers still rely on fear-based marketing to encourage customers to buy their product, by waxing lyrical on the awful things that will...