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How to Find Blog Topics That Will Drive Organic Traffic

How to Find Blog Topics That Will Drive Organic Traffic

Content marketing costs 62% less than outbound marketing and generates three times the amount of leads. Source: Lyfe   And one of the best tools in your content marketing armory are blog posts. Blogging is an essential part of driving conversions in your B2B marketing funnel as the right kind of content can strike a chord with your target audience and effectively cultivate customer loyalty. That’s because well-researched blogs have the potential to drive strong emotional connections with target customers. The more authentic the brand, the stronger its brand recall and loyalty. 91 percent of consumers say they recommend the brands they trust to their friends and family. But before you dive into blogging, it’s important to find blog topics that can drive organic traffic.   How do I Find Blog Topics? Source: Slideshare 1. Spend Time Getting to Know Your Customer What’s the point of writing in-depth blog posts if no one’s searching for the them? If blogs aren’t attracting marketing qualified leads, then tracking metrics such as increased page views and engagement won’t do much to enhance your bottom line. One of the ways you can cut through all the noise is to home in on your target consumer and understand their problems. Here are a few factors you should take into account: Biographical information: What’s your consumer’s age, gender, income level, and profession? Life Aspirations: What do they want to achieve in the medium term? Problems: What keeps them up at night and how can you help? Content: What are their go-to sources of information? Before you get started, however, dive a little deeper into business...