by Klara Vida | Feb 11, 2019 | Business Strategy, Uncategorized
The digital space shapes how we see the world every day. There’s a lot of clutter and a lot of competition, but when you strip it back, it all comes down to human connection. This is all crystal clear to any marketing manager. You work day in day out creating a magnetic brand which shines in all the right ways, and shows up in all the right places. Yet a business brand alone doesn’t cut it anymore – here’s why your personal brand matters. 1. You don’t own the company or what you create in it. The company does. It sounds harsh, but hear us out. You should ‘own’ your work – staying accountable and embracing everything in your corner. That great work ethic will build up your reputation. But when you leave, all the work you’ve poured in stays there. You’ll have experience to take to the next job, but the only thing you 100% own is your personal brand. It’s the currency you take away that will open doors in the future. If you think you’re committed to staying in your job, consider this: you’ve spent three years at a company, pouring your heart into everything you do. You’re completely invested in putting out quality work every.single.day. Then one day, someone buys your company out and new management comes in. Their only concern is restructuring to reduce costs, so they can sell for a profit. Suddenly, everything you’ve done in the past doesn’t count towards your future. What you have done though, is built relationships in your industry, learnt new things to stay ahead of the curve, presented compelling...