fbpx
1300 880 543
5 mistakes that prevent freelance writers earning enough

5 mistakes that prevent freelance writers earning enough

The idea of working from home as a freelance writer is very appealing – you get to schedule your day your way, be your own boss, spend more time with family, and so much more. Yet many try to achieve the dream and fail – and head back to the safety of full-time employment all too soon. If you’re stuck in that dilemma now, you should know that it doesn’t have to go that way! Working with freelancers for over 10 years, here’s my take on the 5 mistakes that prevent freelance writers earning enough. 1. Not business networking Nothing comes close to topping ‘word of mouth’ when it comes to getting work. If you think ‘word of mouth’ is limited to people who’ve used your service and tell others, that misperception is probably costing you a fortune. Referrals can come from anywhere, and the best way to start them rolling is by networking. Networking is all about connecting and getting to know people. The more people you connect with, the more people will be able to mention you when someone in a room (or a social media group) asks, “Hey, does anyone know a writer?” But that’s not all – enquiries that come from referrals are much more likely to convert to sales. They’re also less likely to try to haggle over your quote. 2. Under-estimating and under-quoting If you have an ideal hourly rate, under-estimating the time involved in jobs you quote will ensure you don’t earn your goal rate. If you typically charge by word-count, chances are you’re not always getting paid for extra time spent...
How often should you publish on your blog?

How often should you publish on your blog?

One of the questions I’m asked most often by SME owners and marketing managers is: “How often should we publish on our blog?” There’s no one-size-fits-all answer to that question. If you’re just starting out, my advice will normally be: publish one or two articles a month until you’re able to see that your strategy is working, and your articles are reaching and resonating with your audience. On the other hand, if you’ve been publishing articles for some time, but aren’t getting the desired results, I’d recommend reviewing your content strategy before you worry about the number of articles you’re publishing. Some people are surprised when I recommend publishing so few articles. Once the decision is made to start publishing, they want to maximise the result, and are often considering a blog publishing schedule of 8+ articles a month. The problem with this, is that if you’re publishing quality in-depth articles and paying a blog writer or a content marketing agency to create them, that’s a substantial outlay. And it will be wasted if your articles aren’t finding an audience or aren’t resonating well with the desired audience. You can’t maximise the result until you know you’re getting one. The good news is that once you are confident your content is working and contributing to your bottom line, you’ll be able to review your content budget and turn up the dial to increase those results. The key to getting results with a business blog There are two key factors I find are often overlooked by businesses just starting out with their blog. When one or both are missed, the...
Australian Marketing Manager Survey

Australian Marketing Manager Survey

A marketing manager’s role is rarely easy. Are your doing a mountain of work with a small team? Having trouble getting approval for campaigns? We’d like to know about your content-related challenges in 2018. Please take 2 minutes to take our Australian Marketing Manager Survey....
How to Plan and Write a Case Study

How to Plan and Write a Case Study

A content preferences survey in 2017 found that 78% of buyers prefer to use case studies over all other types of content when researching purchases. It’s easy to understand why they are such a valuable content format, but as many marketing managers could attest, the process of planning and writing case studies can be challenging. If you haven’t had to plan and write case studies before, or you’ve found the process challenging, I hope our seven tips below will make the task easier. How to plan and write case studies Click To Tweet What is a case study? A marketing case study is piece of content that showcases a successful project. It typically sets out the commencing situation, the solution recommended by the company creating the case study, how the solution was implemented, implementation actions, along with challenges encountered and how success was achieved. Why do case studies work so well? A case study provides an overview of a positive business transaction with a client. Unlike a testimonial, it’s not just a review or report from a customer who supports your business. It’s a success story. A detailed account of how you were able to successfully solve a problem your client faced. If you are targeting particular industries, writing case studies that resolve challenges unique or highly relevant to those industries, can help you gain the confidence of prospective clients. They’re often a key part of the content strategy for B2B products or services. Case studies can attract new customers, build trust in your business, and make the work of your sales team a bit easier. They also provide...
How to Create a Brand Communications Style Guide

How to Create a Brand Communications Style Guide

It is time to create a brand communications style guide for your company? When you want to create a strong brand identity, build trust with your customers and make sure your brand is instantly recognisable, consistency is the key. This is easy enough to achieve if you’re a one-person operation doing your own copywriting, but when you have external writers or design and content agencies working on projects for your company,  a brand communications style guide can become essential. A style guide lays out a clear framework for your communications, from the layout and font to the style and tone of the language used. A style guide can help you maintain a sense of consistency in your visual and written communications. A clear set of guidelines also makes it much easier for your writers and designers to do their job properly, resulting in better quality content, more recognisable brand values and a uniform message across different platforms. How to create a brand communications style guide Click To Tweet 7 things every brand communications style guide needs The idea behind a style guide is that it is as concise as possible – the easier it is to use, the more likely your team will refer to it rather than guesstimate what to do. While the details will vary depending on your brand, your style guide should include the following seven things as a minimum: Introduction: Always start with a clear introduction explaining the purpose of your style guide. Have headings for each section and include a contents page so people can find things quickly. Basic overview of writing guidelines: It might...