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Video Blog Production for Beginners

Video Blog Production for Beginners

If writing is not your thing, you might want to consider producing vlogs – or video blogs where you talk about a topic or viewpoint rather than outlining it in written form. On the other hand, you might be thinking about producing some how-to videos to enhance your written content, increase engagement and grow new audiences. MORE: Engaging All the Senses With Content Marketing Video Whatever your motives, the same general content production principles apply – such as quality, consistency, and relevance. And while you don’t have to be a budding James Cameron or JJ Abrams, you will need some basic equipment to ensure your videos are an acceptable standard. After all, poor lighting and bad recordings are not a very professional look! Here’s a quick look at what you need to get started. Camera: As for just about anything else, when it comes to video cameras you get what you pay for. A basic video camera with a built-in microphone for instance can be bought for a relatively low price ($300 or less) and can be a good place to start out. If you want to use your own microphone however you will need to make sure that the camera has an external mic port. If you intend investing in regular video production for your business, you might need to spend a bit more for a professional model – which will probably cost you at least $1,500. Tripod: A tripod allows you to operate the camera hands-free and also keeps the camera steady. If you don’t have a tripod you will at least need a surface on which to...
Content Creation Tools Used by Agencies and Pros

Content Creation Tools Used by Agencies and Pros

One of our highly regarded friends and professional colleagues has given Article Writers high praise in his latest podcast examining the Ultimate Content Creation Tools Used By Agencies And Pros (above). Moby Siddique, head of strategy at Red Pandas, agrees with us – quality content creation is a key weapon in every marketer’s toolbox. “Sometimes you can’t go past outsourced local writers. My fourth tool would be a friend of mine who runs a content marketing agency in Sydney called Article Writers,” he says. “I’ve actually used these guys in a previous gig. The value is you get to speak to an account manager, of sorts, who can either suggest a process for you, based on your objectives, or possibly work within the parameters of your own process.” We’ve embedded Moby’s podcast above and copied his summary below so you can quickly reference the key takeaways. 1. Content Ideation a. Upcontent What is it? Content discovery tool that finds content, influencers and relationships between other content topics. Pro-tip: push to buffer from here! b. Keyword.io What is it? It is a long tail keyword finder. Keyword io is more persona aligned, it’s more directed to the types of questions they are asking themselves, friends and Google. c. Google AdWords Keyword Planner (accessible only to account holders) Key with keyword planner is using the right filters. Keywords to include “directory” for instance, gave me (2) keywords. Date range, in our example for March 2016 says there was a 20%+ increase in search year on year. 2. Content Creation Some pro tips There are no shortcuts when it comes to content so you will still...
2016 B2B Content Marketing Trends for Australia

2016 B2B Content Marketing Trends for Australia

December is my favourite month. The weather is warm. It’s an ideal time to reflect, relax and enjoy the company of family and friends. And anticipating the year ahead can be intoxicating. We live in exciting times. Never has this been more so for business. In 2015 the lines between marketing and publishing blurred, native advertising took off and the clamour for branded content shattered all predictions. Content marketers had one hell of a party as business binged on blogs, social media, copywriting, videos, podcasts, downloadable content, mobile apps. It has been a feeding frenzy of biblical proportions. Sooner or later the gorging has to end and a new maxim must emerge. Is 2016 the year for sober reflection? Perhaps. Will the noise abate? Probably not. MORE: How to Develop a Content Marketing Strategy Template What’s in store? Like every other year, expect the next 12 months to be full of surprises, driven by innovation and jolted by disruption. It won’t be easy to stand out or keep pace. And achieving the outcomes you desire could remain elusive. MORE: B2B Content Strategies by Platform: What Works Best? Our advice? Be realistic, invest in quality over quantity – and be patient. Today, consumers everywhere are educated, informed and selective. Most care less about your product, more about your vision, values, insights and wisdom. Choose long term strategy over short term tactics. Or, as I like to say, carefully pick the premium produce – even if it is tempting to grab all the low hanging fruit you can get your hands on. No one has all the answers, which is why we’ve picked the brains of some...
Mastering the Art and Science of Business Blogging

Mastering the Art and Science of Business Blogging

At its best, business blogging is an art AND a science. The art is taking readers on a journey that both soothes their headaches and inspires their ambitions. The science is showing a clear path to where they want to go. Great art understands what an audience feels and makes an emotional connection. Sound science stands up to robust examination and creates new opportunities. In blogging, one won’t survive the acid test without the other. Achieve both and the possibilities are exhilarating. Finding the sweet spot We live in exciting times for businesses of all sizes to connect with clients in ways not thought possible a few short years ago. Some have mastered the art of communication. Others grasp the science of forging new relationships by freely sharing their skills and knowledge. Both get a tick from me. Ultimately, employing one technique or the other works to a point but soon runs out of steam. Few successfully blend both because, in business, finding good storytellers who also have an impressive story to tell is rare. Why does it all go wrong? Impatience, greed, poor advice, lack of planning, no strategy? Take your pick. They all apply. MORE: Why Your Content Marketing Strategy Isn’t Working For You The times are changing As one of the cornerstones of content marketing, blogging for business remains an ever-moving target and your content team and blog writers need to keep up. What works this year might not work as well next year. Constantly raising the bar is critical. Michael Stelzner, the founder of Social Media Examiner, explains. “You have to accept the fact that this (content...
How to Turn a Business Blog into a Goldmine

How to Turn a Business Blog into a Goldmine

Long before the word blog had any currency, one man predicted the rise of the information economy and understood its commercial potential better than anyone. Content, he wrote, was where “much of the real money will be made on the internet”. His March 1996 “essay” explained: “Over time, the breadth of information . . . will be enormous, which will make it compelling. Those who succeed will propel the internet forward as a marketplace of ideas, experiences and products – a marketplace of content.” Those words were penned by none other than Bill Gates – the head of the world’s biggest corporation who had just closed a deal with a US broadcast giant to create MSNBC. The rest, as they say, is history. Content is King Many of Gates’ predictions in the essay he titled Content is King not only came true, they are shaping the lives of almost everyone on our connected planet every day. Thanks to Smartphones, content can literally be in the palm of our hands wherever we are, whenever we want it. When he wrote this prophetic piece, Gates probably had no idea that soon all businesses would be communicating with their customers in a similar way – regardless of their size and advertising budgets. But he did forecast the rise of online advertising, the decline of traditional publishing empires, a surge in electronic subscription services, and the popularity of personalised and niche content providers who could grow large audiences to monetise their services. So what can today’s business leaders learn from the master? Not only does content remain king in 2015, marketing guru Seth...