1300 880 543
Humour in Marketing is Risky: here are 4 Aussie attempts

Humour in Marketing is Risky: here are 4 Aussie attempts

Marketers, ever on the lookout for unique ways to make an impact, sometimes attempt to including humour in marketing campaigns. Sometimes it works well. Other times…not so much. Here are four examples where marketers have tried to bring the funny – you be the judge! Humour in marketing – don’t get burnt! The Perth suburb of Cockburn might be pronounced ‘Coburn’, but a local aquatic centre used the way it’s spelt to create a sunscreen awareness sign that said, “It’s not called Cockburn for nothing”. While some people were not amused, others saw it as a clever way to draw attention to an important issue. Certainly demonstrates that your message can hit home, or not – depending on who’s listening! Daylight robbery When robbers broke into Ksubi’s New York store and stole $4,000 worth of clothing, the brand used an image of their getaway with the slogan “These guys robbed us last week but they were a week early….. Run Now” to promote their upcoming sale. Shows they have a sense of humour about the robbery. On the other hand, it could show their approach to being robbed is a bit too laid back – depending on how you look at it. Going too far? Brisbane brand YP Threads sent out emails to users saying it had ‘incriminating’ photos of them which they would publish unless they bought certain items.   In the age of online hoaxes and fraud schemes, this probably wasn’t the best idea! The backlash led to the brand’s founder calling it a “bad judgement call” and apologising. Despite all that however, it appears the campaign...
10 Free Marketing Tools Small Business Owners Can Use

10 Free Marketing Tools Small Business Owners Can Use

There’s now a plethora of online tools out there that can make running your business and your content marketing and promotion efforts so much easier. Best of all, many of these offer free versions, or free trials on their paid options. They can be very handy for businesses without the budget to outsource to a content marketing agency. In pre-internet days, content marketing was often an expensive exercise, involving printed brochures and catalogues, direct selling, or TV, radio and print advertising. It was also largely hard to measure, which meant it could be very hit-and-miss. American department store pioneer John Wanamaker, who is credited with printing the first copyright store advertisement in 1874, is famously quoted as saying that half of his advertising spend was wasted, but he wasn’t sure which half! Some of the tools we’ve singled out not only make content marketing easier and cheaper, but infinitely more measurable, so you can avoid wasting time, money and effort on content strategies that aren’t working. Read on to find out more about 10 free tools you should consider using in your business. GoSpaces – free e-commerce website building Shopify’s GoSpaces app enables fledgling e-commerce businesses to build an online store for free. Once you join up, you are provided with a generic website template which you can alter to suit your business by adding your own content, images, and products. The platform also comes with multilingual (up to 20 languages) and multi-currency support, and a shopping cart support service. It is free to set up and use until you reach sales of $50 per month, after which there...
3 of Our Favourite Aussie CEO Pulse Writers and Why We Like Them

3 of Our Favourite Aussie CEO Pulse Writers and Why We Like Them

Would you like to create the kind of content that draws in a crowd, generates engagement and results in new connections and opportunities? Of course you would! But how do you go about it? When you want to be a champion, one of the best things to do is to look to the real champions, and check out what they do and how they do it. Naturally you don’t want to plagiarise, but imitation is the greatest form of flattery after all, and there’s nothing wrong with picking up a few tips from the high flyers! CEOs who pull this off really well often have these things in common: They courageously tell it like it is – or at least how they see it. They use descriptive language to tell stories that people can relate to. They are generous in sharing their thoughts, ideas and experiences without asking for anything in return. They bring their personality with them so that you get a glimpse of it through their posts. To demonstrate, let’s turn to LinkedIn Pulse and look at three very different business owners who do this well, each in their own way – Mark Bouris, Moby Siddique, and Thang Ngo. Before we dive in, let me point out that Moby and Thang don’t yet have massive followings on Pulse, but they’re on the way with over 1200 and 1700 followers respectively, and if they continue to publish content with heart, (and in Moby’s case a little more often!) their followings are likely to grow substantially. As you might expect, with the advantage of being well known, Mark Bouris...
How to Hire the Right People for a Content Marketing Team

How to Hire the Right People for a Content Marketing Team

Getting the right people into the right roles is always essential, but when it comes to your content marketing team, flaws or missing skills can drastically reduce the effectiveness of your content strategy and cost a fortune. When a business has only a small content or marketing team it’s not uncommon for them to be expected to be all things from content strategists to blog writers. This week we spoke with consultant, mentor and executive coach David Leahy from Directions Unlimited to explore what can go wrong on the content marketing team at a large company, and what’s to be done when you’re an SME and you need the skills of an entire content team, but can only afford to hire one person! So what can go wrong in a content team? According to David, most of the issues that arise can be pinned down to one of two things, no matter how big the company – the scope of the job, and / or the suitability of the job-holder or applicant. These need to be tackled from the outset if you want to ensure the effective implementation of your content strategy. Scope of the job Growing SMEs often have a broad range of content marketing related tasks that need to be completed, but only have the resources to engage one person. They may have a need for content writers, someone to manage the social media, a content strategist, and an analytics guru. The person chosen might have excellent skills in one or two areas, but limited knowledge in others. This can lead to the job occupant feeling overwhelmed...