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11 Tips to Run a Successful Webinar

11 Tips to Run a Successful Webinar

About six weeks ago, I held my first webinar, and I have run two more since then with another on the way. So far, the feedback has been excellent –attendees often ask if I will be running it again so they can invite others. I’ve never run any other marketing strategy where those involved actively do the marketing for me. Why do they do this? Because I’m not giving a marketing pitch. I provide useful, valuable information they can take away and apply in their businesses. Yes, I have a special offer at the end. But I think most people think that’s a fair deal. They appreciate the free content and understand it’s only fair that I make a special offer. A few people drop off when the pitch comes, and that’s totally fine. I trust they get great value out of the webinar and walk away with enough information to take their businesses further. So what’s involved in running a successful webinar? Here are a few key tips.   How to run a successful webinar   1. Answer burning questions My webinar is about search engine optimisation and is titled Cracking the SEO Code. It’s an area with lots of misinformation, bad advice and horror stories. That’s why I put this webinar together. It answers the burning questions I hear all the time when meeting small business owners and entrepreneurs. Running the webinar gives me the chance to answer these questions, one-to-many rather than one-to-one, so it’s saving me hour upon hour each week. I show attendees exactly what happens in the SEO world, and what strategies to apply...