by Leonie Seysan | Sep 3, 2020 | Blog Writing, Business Strategy, Content Marketing, Small Business
As a business grows, if there is no content governance framework in place, or the business outgrows the framework that was in place, content creation becomes chaotic and inconsistent. Problems that can arise from the chaos range from creating content that’s off-brand... 
by Leonie Seysan | Jun 28, 2020 | Blog Writing, Content Marketing, Content Writing
Are you planning to write articles to boost the online visibility of your business? When the pandemic shutdowns began, our ‘online’ world took on new significance. It’s left many business owners with a heightened regard for the value of a strong online presence. For... 
by Leonie Seysan | Mar 18, 2020 | Blog Writing, Business Strategy, Small Business
The Coronavirus outbreak in Australia will impact almost every business in some way in the months ahead. But those with largely office-based employees may be able to continue operating and reduce the risk of employees contracting the virus by allowing employees to... 
by Klara Vida | Aug 20, 2019 | Blog Writing, Business Strategy, Content Writing
We all want more freedom and more space to do the things we most enjoy in life. If you crave breaking away from the 9-5, and writing is your thing, setting up a freelance writing business could be your dream. It can offer the flexibility of working the hours that most... 
by Brianna Pyne | Mar 13, 2019 | Blog Writing, Content Marketing
Content marketing costs 62% less than outbound marketing and generates three times the amount of leads. Source: Lyfe And one of the best tools in your content marketing armory are blog posts. Blogging is an essential part of driving conversions in your B2B... 
by Simon Jones | Feb 11, 2019 | Blog Writing, Business Website Help, Content Marketing, Content Writing, Traffic Generation, Uncategorized
You needn’t be a professional copywriter or experienced marketer to write business blogs. To improve your blog posts, you just need to know how to use them to your advantage. Whether you can knock out a quick article in under 30 minutes, or spend hours agonising over...