by Leonie Seysan | Dec 10, 2018 | Blog Writing, Business Strategy, Content Marketing
One of the questions I’m asked most often by SME owners and marketing managers is: “How often should we publish on our blog?” There’s no one-size-fits-all answer to that question. If you’re just starting out, my advice will normally be: publish one or two articles a... 
by Leonie Seysan | Jun 13, 2017 | Blog Writing, Content Marketing, Inbound Marketing, Uncategorized
It’s a common challenge. The content team at US headquarters pumps out volumes of great content, and the US or global marketing director doesn’t understand why you want to engage an Australian content marketing agency to create localised content. Can’t you just tweak... 
by Tess Oliver | Feb 15, 2017 | Blog Writing, Content Writing, Small Business
Would you like to create the kind of content that draws in a crowd, generates engagement and results in new connections and opportunities? Of course you would! But how do you go about it? When you want to be a champion, one of the best things to do is to look to the... 
by Leonie Seysan | Jan 3, 2017 | Blog Writing, Business Strategy, Content Marketing, Inbound Marketing, Marketing Online
Heading into the New Year with a resolution to step up your marketing efforts? If you didn’t get the results you wanted in 2016, here’s a quick checklist you can use to identify weak spots in your content marketing. Assuming you’ve made some effort to publish content... 
by Leonie Seysan | Oct 19, 2016 | Blog Writing, Business Strategy, Content Marketing
Having recently written about the content creation processes that agencies need to produce quality blog content for their clients, I realised that many business owners would benefit by understanding some of those processes too. It’s likely there’s much more to it than... 
by Leonie Seysan | May 13, 2016 | Blog Writing, Content Marketing, Content Writing, Marketing Online
As a content marketing tool, blogging can be very good for just about any type or size of business. Business blogging can help you to better connect with your customers, to provide them with valuable information on a topic, and to inject fresh content into your...