by Leonie Seysan | Sep 3, 2020 | Blog Writing, Business Strategy, Content Marketing, Small Business
As a business grows, if there is no content governance framework in place, or the business outgrows the framework that was in place, content creation becomes chaotic and inconsistent. Problems that can arise from the chaos range from creating content that’s off-brand... 
by Leonie Seysan | Mar 18, 2020 | Blog Writing, Business Strategy, Small Business
The Coronavirus outbreak in Australia will impact almost every business in some way in the months ahead. But those with largely office-based employees may be able to continue operating and reduce the risk of employees contracting the virus by allowing employees to... 
by Anna Milward | Dec 11, 2019 | Business Strategy, Content Writing
As a freelance writer, pitching for work can feel like being on a treadmill of emails, follow ups and rejections. Even if you have a regular stream of steady work, sooner or later there will come a time when you need to get out there and pitch your services to... 
by Anna Milward | Dec 11, 2019 | Business Strategy, Small Business
Have you ever wanted to be the owner of an award-winning business? Entering (and winning!) local business awards is a great way to boost your business profile and get the edge over the competition. Not only do you get bragging rights and recognition for your skills... 
by Anna Milward | Nov 13, 2019 | Business Strategy, Inbound Marketing, Marketing Online, Small Business
Fear is a powerful motivator, and it has been used to persuade people to do or buy things for decades, if not centuries. Many marketers still rely on fear-based marketing to encourage customers to buy their product, by waxing lyrical on the awful things that will... 
by Anna Milward | Nov 13, 2019 | Business Strategy, Small Business
If you’re serious about growing your business, at some point you are going to have to do some networking. In spite of all the fuss about online marketing, face to face is still one of the best ways to reach new clients, but if you’re not the most outgoing person in...