by Andrew Shaw | Aug 19, 2020 | Business Website Help, Content Marketing, Small Business
Could the copywriting on your website, product packaging or other marketing material land you in hot water with the TGA? It could if you’re making unsubstantiated claims about therapeutic benefits. For businesses, 2020 has been a year of confusion, fast learning, and... 
by Simon Jones | Mar 8, 2019 | Business Website Help, Traffic Generation
Ready to give your website a boost and bring in more sales? Start by checking off these 10 easy makeover tips. 1. Review brand positioning Don’t be put off by the all-encompassing phrase ‘brand positioning’. It generally describes what makes your business unique –... 
by Simon Jones | Feb 11, 2019 | Blog Writing, Business Website Help, Content Marketing, Content Writing, Traffic Generation, Uncategorized
You needn’t be a professional copywriter or experienced marketer to write business blogs. To improve your blog posts, you just need to know how to use them to your advantage. Whether you can knock out a quick article in under 30 minutes, or spend hours agonising over... 
by Simon Jones | Nov 6, 2018 | Business Strategy, Business Website Help, Marketing Online
Business owners can no longer ignore the need to have a user-friendly, optimised website, and quality content – at least, not if they want to convert website visitors into customers and remain competitive. Yet every year we hear about startups failing to gain traction... 
by Leonie Seysan | Jul 4, 2017 | Business Strategy, Business Website Help, Content Marketing, Inbound Marketing, Small Business, Traffic Generation
If you’re a service based business, you need to generate leads. But if you have no means of lead capture on your website, or for other lead generating activities, you’re probably allowing many prospective clients to slip away. Perhaps you’ve come across the term... 
by Leonie Seysan | Apr 19, 2017 | Business Website Help, Content Marketing, Small Business, Social Media Marketing
Professional looking visuals to illustrate content are a no-brainer when it comes to standing out from the crowd. But the problem with great design is that it’s traditionally come at a hefty price. Now, thanks to improving technology, there are plenty of online design...