by Leonie Seysan | Sep 3, 2020 | Blog Writing, Business Strategy, Content Marketing, Small Business
As a business grows, if there is no content governance framework in place, or the business outgrows the framework that was in place, content creation becomes chaotic and inconsistent. Problems that can arise from the chaos range from creating content that’s off-brand... 
by Andrew Shaw | Aug 19, 2020 | Business Website Help, Content Marketing, Small Business
Could the copywriting on your website, product packaging or other marketing material land you in hot water with the TGA? It could if you’re making unsubstantiated claims about therapeutic benefits. For businesses, 2020 has been a year of confusion, fast learning, and... 
by Leonie Seysan | Jun 28, 2020 | Blog Writing, Content Marketing, Content Writing
Are you planning to write articles to boost the online visibility of your business? When the pandemic shutdowns began, our ‘online’ world took on new significance. It’s left many business owners with a heightened regard for the value of a strong online presence. For... 
by Klara Vida | Apr 23, 2019 | Content Marketing, Marketing Online
In a digital world where business is open 24/7, appearing calm and collected from the outside isn’t always simple. These marketing apps can reduce time and stress almost instantly, to keep your brand sharp around the clock. The added upside is that almost all of them... 
by Brianna Pyne | Mar 13, 2019 | Blog Writing, Content Marketing
Content marketing costs 62% less than outbound marketing and generates three times the amount of leads. Source: Lyfe And one of the best tools in your content marketing armory are blog posts. Blogging is an essential part of driving conversions in your B2B... 
by Klara Vida | Feb 12, 2019 | Content Marketing, Marketing Online
As 2019 gets into full swing, it’s time to refocus your content marketing efforts in order to expand your brand reach. Sure, you’re probably aware of the basic digital marketing techniques – and perhaps you’ve even mastered them. But that doesn’t mean you can rest on...