by Anna Milward | Nov 13, 2019 | Business Strategy, Inbound Marketing, Marketing Online, Small Business
Fear is a powerful motivator, and it has been used to persuade people to do or buy things for decades, if not centuries. Many marketers still rely on fear-based marketing to encourage customers to buy their product, by waxing lyrical on the awful things that will... 
by Leonie Seysan | Aug 2, 2018 | Content Marketing, Content Writing, Inbound Marketing
A content preferences survey in 2017 found that 78% of buyers prefer to use case studies over all other types of content when researching purchases. It’s easy to understand why they are such a valuable content format, but as many marketing managers could attest, the... 
by Leonie Seysan | Jan 29, 2018 | Content Marketing, Content Writing, Inbound Marketing
Are you aiming to write articles or blog posts that demonstrate thought leadership? Writing thought leadership articles has become a popular strategy for professionals, consultants and business owners, to increase visibility, build credibility, increase connections... 
by Leonie Seysan | Jul 4, 2017 | Business Strategy, Business Website Help, Content Marketing, Inbound Marketing, Small Business, Traffic Generation
If you’re a service based business, you need to generate leads. But if you have no means of lead capture on your website, or for other lead generating activities, you’re probably allowing many prospective clients to slip away. Perhaps you’ve come across the term... 
by Leonie Seysan | Jun 14, 2017 | Content Marketing, Inbound Marketing
You’ve got a new inbound marketing campaign to roll out and a hard deadline because the campaign is associated with a set event. You need to brief the content writer or your content marketing agency. But there are so many things to organise – the eBook, some related... 
by Leonie Seysan | Jun 13, 2017 | Blog Writing, Content Marketing, Inbound Marketing, Uncategorized
It’s a common challenge. The content team at US headquarters pumps out volumes of great content, and the US or global marketing director doesn’t understand why you want to engage an Australian content marketing agency to create localised content. Can’t you just tweak...