by Anna Milward | Dec 11, 2019 | Content Writing, Marketing Online, SEO Tips
Voice search is the next big trend that’s going to hit marketers, particularly when it comes to SEO and website optimisation. Research by ComScore predicts that in 2020, around 50% of all searches will be done using voice. While mobile search transformed the way we... 
by Anna Milward | Nov 27, 2019 | Content Writing, Marketing Online
Briefing is the most important stage of any freelance writing job. If a project goes wrong or a client is not happy, more often than not, the problem can be traced back to the brief. Spending a bit of time upfront getting the brief right can save you hours of... 
by Anna Milward | Nov 13, 2019 | Business Strategy, Inbound Marketing, Marketing Online, Small Business
Fear is a powerful motivator, and it has been used to persuade people to do or buy things for decades, if not centuries. Many marketers still rely on fear-based marketing to encourage customers to buy their product, by waxing lyrical on the awful things that will... 
by Klara Vida | Sep 17, 2019 | Business Strategy, Marketing Online
Do you have a writing niche like real estate or property development? Maybe you’ve worked in a particular field so you understand the nuances and complexities better than the average freelance writer. This might enable you to position yourself as a topic expert,... 
by Klara Vida | Sep 11, 2019 | Business Strategy, Marketing Online
How can PR elevate your brand in 2019? PR is moving fast, and what might have worked brilliantly for your brand in the past might not be enough in the present. While marketing activities like advertising look to achieve direct revenue, traditionally PR seeks to create... 
by Klara Vida | Sep 11, 2019 | Business Strategy, Marketing Online
A large part of running a business is the customer experience you create, in every place your brand is accessible. The customer experience starts from the moment a visitor finds you, and continues after they’ve made a purchase. This experience is what can attract the...