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5 Tips For A Winning Business Award Submission

5 Tips For A Winning Business Award Submission

Have you ever wanted to be the owner of an award-winning business? Entering (and winning!) local business awards is a great way to boost your business profile and get the edge over the competition. Not only do you get bragging rights and recognition for your skills and talents, you’ll be able to market yourself as an award winner. This is a great way to prove your credibility and impress potential customers or clients. Many of the most prestigious small business awards have hundreds if not thousands of entries so you’ll need to put some time and effort into your submission if you want to impress the judges. How do you write a winning business award submission? Here are a few of our top tips and tricks. 1.Read the question carefully. While at first glance they might all seem the same, we’ve found that the majority of award submission questions differ ever so slightly in their wording. This means that preparing one stock standard answer and using it for all your submissions is not going to work. You’ll need to tailor your answer to the exact question being answered and reading it carefully is the first step to doing that. When you’re writing your answer, make sure you use similar wording as the question so the judges can see you’re addressing the specific criteria. 2.Stick within the word limit. Keeping within the word count is often one of the hardest parts of writing award submissions. This is one case where less is more, but trying to cram a year’s worth of achievements into 300 words can be challenging to say...
Should Fear Based Marketing Give Up The Ghost?

Should Fear Based Marketing Give Up The Ghost?

Fear is a powerful motivator, and it has been used to persuade people to do or buy things for decades, if not centuries. Many marketers still rely on fear-based marketing to encourage customers to buy their product, by waxing lyrical on the awful things that will happen if they don’t. But are these kinds of scare tactics still relevant in modern marketing? Why is fear such a powerful marketing tool? Fear is hardwired into humans as a survival mechanism. When we’re afraid, our bodies release adrenaline, which motivates us to act fast. This is also why it’s such an effective sales technique! While inducing a state of outright panic in your prospects is probably not your goal, techniques like limited time offers and urgency based marketing create similar sensations by making a customer anxious about missing out on a good deal or limited edition product. This in turn makes them more likely to buy quickly or impulsively. Fear based marketing is frequently used for industries like insurance, security and health products by showing us a gloomy scenario of what could happen if we don’t buy the product or service in question. Many cleaning product marketers also use scare tactics, by painting a picture of a germ ridden floor crawling with nasties waiting to attack our children. Physical fear is the fear of being robbed or losing your home due to a fire, but marketing can also play on social fears. Fear of judgement, of exclusion and failure are all valid fears that can, and frequently are, used to manipulate us into thinking we need a particular product or service....
6 Tips for Anxiety Free Networking

6 Tips for Anxiety Free Networking

If you’re serious about growing your business, at some point you are going to have to do some networking. In spite of all the fuss about online marketing, face to face is still one of the best ways to reach new clients, but if you’re not the most outgoing person in the world, networking can be daunting. Does the idea of walking into a room full of strangers fill you with fear? You’re not alone. The good news is that you can get comfortable with networking, if you’re willing to take yourself out of your comfort zone and practice. Here are six tips to help you network with more confidence. 1.Be prepared. A little bit of social anxiety can actually get the blood flowing and help you focus. The problem is more when you have so much anxiety that you can’t face talking to anyone. A bit of practice beforehand can help you go into your networking situation with more confidence. Memorise your USP, think of a list of topics you can use to start conversations and you’ll feel more prepared and less put on the spot when you’re talking to people. 2.Set goals. Having a plan can take some of the anxiety out of a networking event and remind you why you’re there. Create a goal – it’s OK to start small. Maybe you can aim to make one new connection at your first networking event, and once you’ve done that you can leave. As you get better and more confident, you can increase your goal. 3.Position yourself strategically. Hovering nervously by the door is probably not going...
5 Freelancer Fears (And How To Face Them Bravely)

5 Freelancer Fears (And How To Face Them Bravely)

Freelancing is exciting, but like most exciting things, it can be scary too. When you start out as a freelance writer, you’re probably exchanging a life of stable paycheques, regular work and paid holidays for one of uncertainty, at least in the beginning. Whether you’re freelancing as a side gig or a full time career, there are a few fears you’re going to have to face at one stage or another. 1. Fear of getting started It’s easy to feel overwhelmed when you’re just starting out as a freelancer, particularly if you don’t have much experience in your industry. Will anyone want to hire you? Will your work be good enough? We all have these fears in the beginning but overthinking can be crippling for a new freelancer. While you want to research your target market and put systems and plans in place for the day to day of running your business, at some point you’re going to have to just jump in. Try a few smaller projects at first, and once you’ve got a few successful jobs under your belt, you’ll have the experience, and the confidence, to pitch for bigger and bigger projects. 2. Fear of rejection Marketing your skills and pitching for work are part and parcel of successful freelancing, but it can be uncomfortable to put yourself out there at first. Rejection hurts, especially at the beginning, but the success of your freelance business depends on your ability to pick yourself up and keep trying. Remember, even the best and most experienced freelancers get rejected sometimes. Often, it’s not about your abilities or the quality...
Creating a Strong Brand: Insights from an Indian Yoga Guru

Creating a Strong Brand: Insights from an Indian Yoga Guru

What separates the brands you love from the rest? It’s a personality that you want to buy from, which is why you shouldn’t ever keep your brand all business.  In this blog, we’ll look at how small businesses can create a strong brand with heart, and why it matters. But first, I want to preface the blog with my own experience of a brand.  Brand lessons from the east I live on the Gold Coast, but have travelled to India several times.  Every time I visit India, I see the Indian guru Baba Ramdev plastered on every billboard and shop selling everything from flour to shampoo. Baba Ramdev has a mass following in India that began in yoga, and evolved into an all-encompassing consumer brand. He looks every inch the guru – wears the classic orange robe, has the long hair, is pictured in yoga poses and everything he touches turns to sales. To bolster his credentials, his brand sponsors everything from Indian news to sports events.  I found it funny at first; of course a yoga guru is the face of rice in India. Every poster of the smiling yogi next to hair care looked contrived to me. ‘Do Indians really fall for this?’ I asked. Then, faster than I realised, I started caving in to the image. It started one day when I went to buy oats. When several options were placed in front of me, I instantly picked Baba Ramdev’s brand. Who else could I trust for breakfast?  Even as a foreigner outside of Baba Ramdev’s market, where 90% of the brand message is lost in...
5 Business Tasks to Automate in (Almost) Minutes

5 Business Tasks to Automate in (Almost) Minutes

We’ve all experienced the feeling of being pulled in every direction and accomplishing what feels like zero. Being stuck in that place isn’t just uncreative and uninspiring, it’s purely reactive and incessantly exhausting. If you’re switching tasks faster than switching off the light at night, it’s time to clean up your schedule and start compartmentalising. One way to get out of this frustrating place is by dropping the tasks that aren’t crucial and prioritising the rest. Maybe it’s stepping away from a partnership that isn’t serving your core market. Or taking the focus off PR while you put essential building blocks in place (like a strategy around engaging followers). The second is outsourcing and automating so you can focus on creating the exceptional brand you set out to create. Consider tasks that repeatedly take up the most time, then figure out if you can outsource or automate them. In a saturated market, every moment spent on tasks that aren’t serving your niche or developing your brand is revenue lost. From batch tasks to de-cluttering your inbox, these automation tips can free up time – and focus! Categorise and batch tasks It takes less than two minutes to lose sight of a task when you have a million things on your plate, and a lot longer to reclaim focus when you switch from job to job. The premise of batching tasks is blocking out time for things where you need similar focus – whether it’s blog writing, strategy or design. Batch work lets you turn off distractions, create flow and complete tasks faster. Tame your inbox Don’t sweat time crafting...