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Engaging Audiences and Showing Your Human Side with Twitter

Engaging Audiences and Showing Your Human Side with Twitter

There are plenty of reasons to use Twitter as a business publishing platform, not least because it’s very popular. Statistics indicate that Twitter has around 2.8 million users in Australia alone, and that it is used in both B2B and B2C spheres. In that sense, Twitter can provide some wide-ranging opportunities to engage with existing and potential customers, and to do some effective online marketing. MORE: Choosing the Best Channels for Promoting Business Content Why use Twitter? Twitter can be used in a number of ways: To show your business’s human side: Twitter enables you to communicate directly with large numbers of people and build relationships. To generate more leads: Business2Community claims that 34% of marketers effectively use Twitter to generate leads. To check out the competition: With Twitter you can easily track what your competitors are doing, all at no extra cost! As a multiple-use platform: Twitter can be used for a variety of tasks, including posting offers and special deals, business networking, posting job offers, directing people to your website blog, sharing relevant and valuable information with your audience, starting conversations, posting alerts, and conducting opinion polls. How to use Twitter Twitter is a microblog, which means your Tweets need to be very succinct, to the point, and without wasted characters. While the 140-character limit might seem like too much of a restriction, it can also have some advantages – an insightful pithy tweet can really impact audiences that are time poor or have a short attention span. You might want to turn your mind to how Dr Seuss wrote some of his bestsellers based on the challenge...
Why You Should Consider Facebook for Business Publishing

Why You Should Consider Facebook for Business Publishing

Facebook may have started out life in 2004 as a purely social network, but it has since branched out into a much more business-oriented platform. Its popularity makes it ideal for publishing B2C content, and its paid features can help you reach a wider audience and heighten your digital impact. There are two main ways of publishing on Facebook – by posting directly to your business page and through Instant Articles. Post content directly to your business page Once you have set up a business page, you can directly post a variety of content including plain text, photos, links, videos or events. You can also pin posts to the top so they remain in place rather than moving down the page, and promote posts for a fee, so that they reach a wider audience. Posts can be used to target specific groups, start conversations, ask questions, ask for feedback, and to promote website content. Publish in mobile Instant Articles Instant Articles are super fast-loading immersive articles that can be published on Facebook’s mobile app directly from your website or blog in a very streamlined manner. The advantages of Instant Articles are: Articles can include embedded images and auto-play videos for a richer experience for readers. Advanced features such as the capacity to tap on images in order to explore them more deeply, and to click on and explore interactive maps. Each article is associated with a URL where the original post is located. This allows you to automatically post your article to the Facebook app when you publish it on your own site. Advertisements which enable you to keep...