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Engaging Audiences and Showing Your Human Side with Twitter

Engaging Audiences and Showing Your Human Side with Twitter

There are plenty of reasons to use Twitter as a business publishing platform, not least because it’s very popular. Statistics indicate that Twitter has around 2.8 million users in Australia alone, and that it is used in both B2B and B2C spheres. In that sense, Twitter can provide some wide-ranging opportunities to engage with existing and potential customers, and to do some effective online marketing. MORE: Choosing the Best Channels for Promoting Business Content Why use Twitter? Twitter can be used in a number of ways: To show your business’s human side: Twitter enables you to communicate directly with large numbers of people and build relationships. To generate more leads: Business2Community claims that 34% of marketers effectively use Twitter to generate leads. To check out the competition: With Twitter you can easily track what your competitors are doing, all at no extra cost! As a multiple-use platform: Twitter can be used for a variety of tasks, including posting offers and special deals, business networking, posting job offers, directing people to your website blog, sharing relevant and valuable information with your audience, starting conversations, posting alerts, and conducting opinion polls. How to use Twitter Twitter is a microblog, which means your Tweets need to be very succinct, to the point, and without wasted characters. While the 140-character limit might seem like too much of a restriction, it can also have some advantages – an insightful pithy tweet can really impact audiences that are time poor or have a short attention span. You might want to turn your mind to how Dr Seuss wrote some of his bestsellers based on the challenge...
Why You Should Consider Facebook for Business Publishing

Why You Should Consider Facebook for Business Publishing

Facebook may have started out life in 2004 as a purely social network, but it has since branched out into a much more business-oriented platform. Its popularity makes it ideal for publishing B2C content, and its paid features can help you reach a wider audience and heighten your digital impact. There are two main ways of publishing on Facebook – by posting directly to your business page and through Instant Articles. Post content directly to your business page Once you have set up a business page, you can directly post a variety of content including plain text, photos, links, videos or events. You can also pin posts to the top so they remain in place rather than moving down the page, and promote posts for a fee, so that they reach a wider audience. Posts can be used to target specific groups, start conversations, ask questions, ask for feedback, and to promote website content. Publish in mobile Instant Articles Instant Articles are super fast-loading immersive articles that can be published on Facebook’s mobile app directly from your website or blog in a very streamlined manner. The advantages of Instant Articles are: Articles can include embedded images and auto-play videos for a richer experience for readers. Advanced features such as the capacity to tap on images in order to explore them more deeply, and to click on and explore interactive maps. Each article is associated with a URL where the original post is located. This allows you to automatically post your article to the Facebook app when you publish it on your own site. Advertisements which enable you to keep...
Choosing the Best Channels for Promoting Business Content

Choosing the Best Channels for Promoting Business Content

The creation of great content is a key step in the overall success of your business marketing plan. Quality content helps to drive traffic to your website, enables you to connect with your audience and add value to their lives, and increase your rate of leads and sales conversions. The thing is, great content obviously can’t serve its purpose if no one sees it  – either because you don’t know where to publish it in the first place, or because it has been posted in places where it is barely visible. In light of this, finding the best channels is necessary in order to get your brilliant content in front of a readership that is genuinely interested in what you have to say. This will likely require a little testing to see what works best for you. Here is an overview of seven popular channels you might want to consider trying out as part of your content publishing strategy. 1. LinkedIn LinkedIn is specifically designed for professional networking. Utilising what is largely a B2B channel such as LinkedIn can make it easier to determine what kinds of information and topics your audience is interested in. It may also mean that your content is more likely to have a receptive audience from the outset. Number of users: approximately 400 million. Features include: Long-form post publishing: Generally over 1,000 words. Targeting of audiences: According to interests, industry and other criteria. Analytics feature: For measuring impact and engagement. Preview: Allows you to preview your posts and edit before publishing them. LinkedIn can be used to connect with and educate your audience, share content from your...

Write Status Updates like an Expert Content Writer

Effective social media updates are a key part of any successful content marketing strategy – they can help raise brand awareness, drive traffic to your website or blog, promote a sale or a new product or service, and entertain and engage customers. But just like the dreaded headline, if you don’t happen to be a professional content writer, writing social media updates that capture attention can be something that at best you rush through, or worse, something that becomes too much of a chore. Here are a few things to keep in mind for the next time you’re updating your social media pages. What’s your aim? It sounds simple, but the first step in creating an effective social media update is to be clear in your own mind exactly what you want to achieve before you set fingers to keyboard. Do you want to sell, inform or perhaps just share something your customers and target market are likely to find interesting and useful? When you have a defined purpose, it becomes a lot easier to focus on crafting a compelling update that gets people to visit your website. Be clear and concise Keep updates short and snappy. Remember, we’re talking about social media. People should be able to grasp your message at a glance, so unless you operate in a highly technical field, it’s generally advisable to use plain language and avoid jargon. Keep it simple Content writers like us who enjoy playing with words for a living are often tempted to come up with a clever play on words or a guessing game to intrigue readers but when...

Add Vibrant Video for Marketing Va-va-voom

The use of video as a marketing tool is becoming increasingly popular as business owners take advantage of its mass appeal. Here’s why video marketing works, and how you can use it effectively in your business. Why video appeals to many people Research suggests that watching a video allows us to use deep-rooted evolutionary observation skills to gather far more information than we could from text alone. When we’re able to get information in a way that’s very natural to us, we feel comfortable. When we’re comfortable with how we get information, we like to keep on getting it that way. You need only look at the influential Experian market monitor to see just how comfortable consumers are with video. YouTube is the most visited social network site in Australia. In the week ending August 17, 2013 it received over 74 million hits, giving it just under 30% of the total visit share. The popularity of YouTube means video has the potential to be a powerful marketing tool for your business. Of course it’s not all about YouTube. Business videos are ideal for embedding on your website, and sharing on other social media networks too. Ideas for video marketing to engage customers Video marketing is an effective way of communicating directly with potential customers, to address issues they might have, share something new, or even just to explain who you are and what your business does. It’s all about connecting with people. Potential applications include: Product promotion. Product demonstrations – show people how an expert does it, along with professional tips and tricks. Problem solving – show customers how...

Why Popular Pinterest can Boost Your Business

Pinterest is an image-based social network that is getting more and more attention from business owners interested in marketing in a highly visual way. It launched a couple of years ago, and is the online equivalent of the old cork pin board, or a scrapbook. Now, we know there are loads of social media networks out there, but before you start tearing your hair out at the prospect of having to engage with yet another one, here are a few compelling reasons why Pinterest might be worth some time and effort when it comes to your business marketing. So why use Pinterest? Pinterest is basically about people viewing and sharing things to buy, things to do, and things that inspire them. While it’s not yet quite as popular as Facebook, it is growing quickly, and is proving particularly valuable for businesses that have a strong visual or design element. For example, if you operate in the e-commerce sphere, Pinterest is a fantastic way to showcase product shots, and offer customers the option to buy then and there (which they like to do). Or, you might own a graphic design business, and Pinterest allows you to upload portfolios, and engage with and inspire potential customers. According to Comscore figures, Pinterest had 53.3 million unique visitors in March alone, which is roughly double that of a year earlier. According to a report published in February, Pinterest attracted 15% of all internet users last year. It appeals to a wide age range (18 – 64). There are five times as many women as men using the network. Pinterest is particularly powerful at...