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6 billion Google searches, 3.5 billion Facebook posts and 2 million new blogs hit the web every day.
The numbers are staggering! We live in times of unrivalled choice for consumers and unmatched competition and opportunities for business.
Making sense of the chaos isn’t easy but we’re going to try. The Article Writers Australia blog helps business cut through the cacophony, focus on producing content their clients want and deliver it the way they demand.
While marketing activities like advertising look to achieve direct revenue, traditionally PR seeks to create a positive reputation for a brand in the market. We take a look at four ways that PR can support your brand.
A large part of running a business is the customer experience you create, in every place your brand is accessible. The customer experience starts from the moment a visitor finds you, and continues after they’ve made a purchase. Here’s how to maximise the first four steps of your customer experience, from the point of first contact to purchase.
When you go freelance, you’re going into business – and if you hope to succeed, you need to be business-like in your approach from day one. Here are 6 tips to help you turn your freelance writing pipedream into reality.
While SEO can get complex and time-consuming, there are a few simple things you can start doing straight away to support your ranking.
The idea of working from home as a freelance writer is very appealing – you get to schedule your day your way, be your own boss, spend more time with family, and so much more. Yet many try to achieve the dream and fail – and head back to the safety of full-time employment all too soon. Here’s my take on the 5 mistakes that prevent freelance writers earning enough.
You’ve started a freelance writing business and put in the hard yards to get it running. You’ve sourced an ABN, secured a domain, developed a glowing brand, set up a website and social accounts. You’ve done everything and you’re fired up and ready to go. And then…crickets and tumbleweed. So, what next? Klara Vida has some tips for surviving the freelance start up phase.
In a digital world where business is open 24/7, appearing calm and collected from the outside isn’t always simple. These marketing apps can reduce time and stress almost instantly, to keep your brand sharp around the clock.
How to build an email marketing list, and why you should.
After a trip to India, Klara Vida takes a look at the impact of personal branding from an eastern perspective, and explains how Australian small businesses can create a brand with heart.
We’ve all experienced the feeling of being pulled in every direction and accomplishing what feels like zero. From batch tasks to de-cluttering your inbox, these automation tips can free up time – and focus!
A business blog can improve website traffic and generate leads, but only if you are choosing topics wisely. This post explains how to identify blog topics that will drive organic traffic to your website.
Need to improve your website? If you’re not converting visitors into leads, here are 10 things you might be able to improve on.