Web Copywriters Sydney and Melbourne
Looking for website copywriters?
Article Writers Australia can assist you! We have experienced website copywriters in Sydney and Melbourne. Our team also includes a content strategist and a team editor who reviews all copy for quality and compliance with copy briefs. We can help with:
- Keyword research
- Copywriting for new websites
- Revision of existing web copy to align with your style guide or brand messaging
- Review and optimisation of existing copy to improve search rankings (SEO copywriting).
To view our complete range of services, visit our services page.
Website copywriting services
Copy for new websites
For new websites, you may need keyword research before the writing begins. Keyword research will be most important if people need to find you by searching for your products or services online. It will be less important if you win your work by tender submissions, and your website showcases your business to people who already have your website address.
Keyword research helps you establish which terms prospective clients search for when looking for the type of products or services you offer. These keywords need to be included in your website copy. If they are not, search engines may not understand what you offer, which means they can’t index your pages for relevant search terms.
If your SEO provider has already completed keyword research, you’ll want to send this to us during the briefing process.
Brand messaging is equally important. Before the writing commences, you should know your unique value proposition, target audience, and the key messages you want to deliver to prospective clients. If a branding agency hasn’t assisted you to develop this, we encourage you to develop a message house. This provides a guide for your website copywriter and helps ensure your content resonates with the right audience.
Do you already have a brand style guide, buyer personas and messaging framework? Providing this information to us will assist the copywriter to meet your requirements quickly and minimise the need for amendments.
Website copy revision
Common reasons for website copy revision are:
- The original copy wasn’t optimised for keyword terms, and the web pages aren’t ranking. As a result, website traffic is low, and the website isn’t generating leads for the business.
- The business has grown up since the original website copy was created. The target market or services may have changed, and the existing copy is no longer relevant.
- The brand value proposition and messaging weren’t clear at the time the current website copy was created. Now that it is, the site owners can see that the copy needs revising to better resonate with the target market.
- The website architecture and navigation are being changed and copy on the website needs to be restructured.
What is SEO copywriting? It’s the practice of creating website copy that helps search engines like Google understand what your website is about. Identifying the relevant keywords and using them the right way in the copy helps search engines to index your pages for relevant search terms. And that helps people to find your business online.
Some keyword searches have a much higher volume than others, so it’s important to know what terms related to your business people are most likely to use when searching. People also frequently enter questions in the search bar – e.g. ‘how do I…’ or ‘what is…’. Keyword research is a valuable exercise ahead of preparing website copy. It can help you make informed decisions about what you’ll include and how best to separate and display your content.
Good SEO copywriters also know how to use semantically related terms, page titles and meta descriptions to your advantage.
SEO copywriting can make the difference between your page being indexed in the top ten for an important search term, languishing much further down in the results, or not being indexed for that term at all. And that directly influences the number of visitors to your website.
How to brief us for website copy work
It’s important we understand your business, target audience, and other copy requirements. We do this by asking you to provide a job brief. Ask us for our website copy brief template – this will make it easy for you to convey the information we need to do a great job. If you don’t like filling out forms, we can arrange a briefing by phone. We’ll complete the job brief during the call and send it for your approval.
If you don’t have a defined content strategy in place, or you haven’t completed the exercise of establishing your unique value proposition and key messages, it might be useful to speak with our content strategist before completing a job brief.
How long does it take?
Typical turnaround on website copywriting work is 7-10 days to first draft. Two rounds of amendments are included in the cost, and amendment turnaround time is 24-48 hours from receipt of the amendment request. If the launch of your new website is looming, and you need the work completed urgently, please ask – we may be able to accommodate!
To arrange a initial quote for website copywriting work, call, email or use our contact form to introduce yourself and provide an overview of your requirements.
If your copy job is sizeable and you’d like the same writer to complete all pages, the turnaround time will usually need to be longer.
Copywriting services for website designers
Are you a website designer who’d like to arrange copy for you clients to help website design jobs move a little faster? (We hear you…) You might be interested in our referral program. Alternatively, contact us to discuss your preferred way of working.
Our writers are based in Australia. Most are university educated individuals with qualifications in journalism or communications, or who have turned to professional writing after working in another profession.
If you need good online copywriters, let’s talk! We’re located in Sydney and Melbourne, but we operate in the cloud, so wherever you are in Australia, we can help you. You can send an enquiry via our contact form or call us via landline on 1300 880 543.