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Content Writers: Prices

How much do content marketing agency services cost?

Cost depends on whether you’d like a complete service, with a strategic approach to content creation, social media and SEO, or a partial service coordinated with another service provider, or you simply need us to write content based on detailed briefs or topics that you provide.

If you’re an SME owner or marketing manager looking for articles, you’ll want to check out our Special Offers for SMES.

  • For a comprehensive service or to get a quote on items like eBooks, white papers, case studies, or blog contributor management, contact us and we’ll be in touch to discuss your situation and arrange a service proposal for you.
  • If content creation is your only need, you can download our current brochure and price guide here. This brochure also explains how we work with our content creation clients. You can also contact us by phone to discuss your requirements, and we’ll provide a detailed proposal/quote following that discussion.
  • For high volume eCommerce related content including product descriptions, please contact us for a quote.

Rates for one-off web copy or SEO content writing tasks

For new website copy, prices typically range from $200 – $300 + GST per page. Once we’ve discussed your requirements, we’ll send you a detailed quote.

Rates for article & blog writing

Prices for articles, blog posts and press releases ordered on a casual basis start at $75 + GST per 100 words. Rates are higher for thought leadership level content, and where phone or on-site interviews are required.

Rates for marketing, branding and digital marketing agencies

If you operate an agency and need content for multiple clients, please contact us to discuss your requirements and approximate numbers. We’ll tailor a quote for you.

For agencies, we’re able to work based on briefs or content calendars you provide, or by dealing directly with clients (on your behalf) to plan content, get calendars approved, create the content and manage any amendments.

Blog management

Do you publish frequently and need an agency to manage the content creation and editorial process? Contact us to discuss your requirements and we’ll provide a detailed proposal. If you have existing freelance writers working on content and don’t want to let them go but need to increase your publishing capacity, ask us to include editorial supervision for your freelancers in our proposal.

Thought leadership & feature level articles

Informative articles educate your market and attract the interest of prospective clients hungry for information, but competitors are often writing about the same subjects. You have to work hard to stand out. A demonstration of thought leadership that peeks into the future, or provides an insightful analysis of a topic, can generate strong engagement. This type of content can travel far and wide online. So too, can a riveting story people relate to.

Many hours of work go into creating content at this level. The cost varies according to the article requirements. You’ll be able to calculate the approximate cost for the length of article you have in mind by downloading our brochure below.

These types of articles often require one or more interviews with sources or topic experts. You may also want custom images or graphs created to illustrate the article, or for us to identify suitable sources/experts to interview. Where an on-site interview is required, travel time also needs to be considered.

To obtain a quote, contact us to discuss your needs.

EBooks and white papers

Please ask for a quote. Cost varies according to length, topic, and whether you’d like us to arrange design as well as the writing.

Original industry research

If you’d like to undertake your own industry research to generate data and unique perspectives for content creation, we have a research consultant on the team who can assist.

For corporate clients with a research budget in excess of $5000, the first step is a free telephone consultation with both our content strategist and our research consultant. The aim of the consultation is to learn about your goals, and determine suitable research methods. A written proposal and quote is then provided.

Packaged services

Packaged services provided on a month-to-month basis are also available. We don’t ask our clients to commit to annual contracts! Our packages are tailored to your requirements. Simply let us know what you need, and we’ll prepare a proposal for you.

Strategy help

For assistance with content planning or strategy, an introductory phone consultation with our strategist is free. And whether you spend $500 a month with us, or $5000, our strategist will help you to get the best possible results. Strategy services including strategy documentation and content audits are quoted on an individual basis. Contact us to discuss your requirements today!

If you’re a marketing manager responsible for planning content, feel free to download our brochure & price guide.

Blog writing prices