Content Marketing Agency Sydney
Looking for a content marketing agency? Sydney based, Article Writers Australia specialises in strategy, planning and content creation. We relish challenging products, services and topic areas, so if finding a suitable content marketing agency has been a challenge for you in the past, we could be the perfect fit! We’ve been helping marketing teams to extend their content creation resources for over 15 years.
We take a ‘strategy first’ approach to content planning and creation, ensuring that every piece of content is thoughtfully developed to achieve your specific goals and delight your target audience. Our team takes pride in our high level of personal service. By taking the time to understand your challenges and opportunities, and fostering great working relationships, we become not just your agency but a partner that’s committed to your success.
Content Marketing Services
We’d be delighted to help you with:
- Content marketing strategy
- Articles
- Blog writing
- Blog management with rolling audit
- White papers and ebooks
- Case studies
- Marketing campaign content
- Website copywriting
- Content planning
- Content calendar preparation
- Editing
- Content revision and repurposing
- Localisation for the Australian market
- SEO content writing
Content Creation Services
Our content creation services focus on the development of case studies, articles, whitepapers, website copy and reports, and on blog management. For other content formats including videos, podcasts, and images, we can collaborate with or introduce you to our trusted specialist agency suppliers for those formats.
AWA content creators are all tertiary qualified, professional writers and editors, located in Australia. We work with B2B and B2C clients.
How Clients Work with Us
Clients work with us on a casual project-to-project basis, or with a monthly agency retainer arrangement. We have clients big and small, local and national, and across many sectors. Whether you need regular content marketing services or professional content writers for a one-off project, we’d love to hear from you.
Here are some of the reasons people choose Article Writers Australia.
Contact us for an introductory chat to find out more and see if we’re a match for you.
B2B Content Marketing Services
Multiple stakeholders, sophisticated audiences, and complex or technical topics can make creating high quality B2B marketing content challenging. We’re accustomed to navigating these challenges. Here are some of the ways we can help:
Empowering B2B Sales
Empower your sales team with quality case studies and whitepapers that articulate your value, demonstrate project or sector expertise, and accelerate the sales process. These formats are designed to support your sales strategy, providing clear, impactful information that drives decisions.
Boost your content creation capacity for marketing campaigns -. tap into our team for whitepapers, articles and related EDM copy, delivered on-brand and on-time!
Elevating Expertise – Thought Leadership
Engage sophisticated B2B decision makers with thought leadership content crafted from the insights of your internal topic experts. Our team can assist you by identifying appropriate topics, interviewing your thought leaders, and crafting content that captures attention and starts conversations.
Localising Content for the Australian B2B Market
Tailor your U.S.-created content to suit the Australian B2B market. Our experienced local writers will help you ensure that your messages resonate with Australian businesses and consumer expectations.
Do All Content Agencies Offer the Same Services?
Not at all, and it can be confusing if you’re looking for an agency that suits your needs. Some say they are ‘full service’ agencies, which typically means they offer everything from content strategy development and content marketing plans through to ppc services, and content production across formats from video production to email marketing.
Others are specialised content creation agencies. Some focus on a particular content format such as videography or written content, while others provide a full range of content marketing services but only to specific industries. Some focus on servicing small businesses, and others only work with larger companies.
At Article Writers Australia, our focus is on strategy, planning and written contnt creation, and we typically work with marketing managers and marketing teams to provide on-tap writing and editing services. While we do work with some retail B2C clients, many of our clients are B2B or both B2B and B2C, with complex topic areas, and often in sectors such as energy, environmental, finance and accounting, marketing and events, software, and construction.
Some clients have sizeable in-house marketing teams, a well-developed strategy and content marketing plan, and only tap into our team for their writing needs. Others have limited internal marketing resources and engage us to develop a content calendar of suitable topics and create that content.
Our writers and editors are all based in Australia, are tertiary qualified, and are experienced professional writers.
Are We the Right Content Agency for You?
Let’s find out. Contact Article Writers Australia to arrange an introductory conversation. We take pride in being responsive, and helping our clients to improve results.
Clients say…
“We’ve known AWA since 2019. They produce blogs for us across multiple brands. They’re always helpful and the quality of the work when it comes back to us for the first time I always excellent.” Alex Carter, eCommerce Manager, PetStock
“They are highly responsive, great communicators, and are just a pleasure to work with. I see the tangible results of our efforts and look forward to continuing to work with the AWA team.” Tony Kim, B2B Marketing Manager, Kennards Hire.
” Their interviews with internal and external stakeholders yield high-quality content that resonates with our customer audiences…Partnering with them has amplified our content strategy, and we look forward to continuing this partnership.” Marian Wright, Campaign & Category Marketing Manager, Blackwoods.
You can read the full testimonials on the Article Writers Australia home page.
Do You Have a Content Marketing Strategy?
Creating content is firmly in the implementation phase of content marketing. Before investing in content creation, it’s wise to develop a content marketing strategy. A strategy doesn’t have to be complex – but at the very least it should establish your goals, define your target audience, identify the appropriate publication channels, and the types of content best suited to your audience.
Completing this step minimises the risk that you’ll waste your marketing budget on projects that don’t help your business connect with the right audience.
Need to talk strategy? We have a corporate marketing strategist available for online consultations and projects on Wednesdays and Fridays.
If you have a strategy in place, there’s one more step before implementation – the content plan.
Creating a Content Marketing Plan
The content marketing plan begins to better define the content you’ll create for each segment of your target audience.
A good content plan sets the stage for identifying the specific pieces of content you’ll create. It can also help to prevent random and potentially unsuitable topic ideas from making their way onto your content calendar.
(If you’d like to read more about content planning, skip over to our article: Content Planning: The Key to Creating Great Content.)
With both a content marketing strategy and a content plan in place, you’ll be well positioned to produce a content calendar, and begin arranging the content creation. As with so many things, the more time you put into the strategy and planning phases, the more likely you are to succeed with the implementation!
Are you ready to implement and need to engage a content marketing agency? Sydney based, we also assist clients in Melbourne, Canberra, Brisbane, and in regional areas of Australia. Talk to us today to get things started!
